To my understanding this "movement" is at the most about a decade old. To me that is really funny. I was born in the '50's and I can not at all remember when this notion was not well accepted by people.
It seems the group now espousing it is trying to codify it as though it has a logic that excludes certain free thought. However long ago it happened the folks we refer to as Quakers had the opposite idea. You cannot have an obvious counter culture unless something is generally considered part of culture.
I am quite sure that aqueducts, sextons and metallurgy were advances in technology to help give more free time to better society. You get into folks like Mendel and Pasteur and Edison and you realize that considering this new wave of thought "new and improved" is just silly. The Wright brothers and Ford would chuckle.
I wonder why they had me take "shop", science and chemistry in school.
The question of whether or not this "takes off" was probably answered about 4,000 years ago. (or did we re-invent the wheel?)