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Cool Ads | Levi Jeans From the 70s

Updated on October 2, 2014

Levi 70's TV ad milestones

I got my first pair of Levis in 1971. I remeber it because it was the last year we lived in Venezuela. I was 11 and I probably wore those Levis every single day.

Dad used to watch Tom Jones and Humperdinck TV shows doing "modern" orchestra pop singer stuff while my older brother would blast Frank Zappa's Hot Rats from his room.

I grew a bit and mom extended my Levis by sewing on colorful ribbons, inadvertently creating my first flower-power boot cut jeans

NASA was all about new frontiers and putting people on the moon, and I almost died from a skull fracture that year.

In a nutshell: it was epic.

Zappas Waka Jawaka
was the first LP i
later bought and I
highly recommend it.

Levi slim fit Trucker Jacket

Once I got my first Levis it was easy convincing Mom I needed a matching denim jacket. Today's slim fit trucker jacket by Levi looks exactly the same as the one I had.

Levi's Men's Slim Fit Side Seam Pocket Entry Trucker Jacket
Levi's Men's Slim Fit Side Seam Pocket Entry Trucker Jacket

It's the kind of youthful clothing that works on anyone. A denim jacket is a comfy outfit which can last a lifetime if you care for it properly.

A denim jacket is a five star item in my wardrobe collection!


Levi evolution TV commercial

Television technology in general was so-so with blurry images and background music that was always too loud, or went up and down, up and down. It somehow blended well with the freakout ads Levi gave us :). In retrospect, TV from that era was awesome.

First apple computer
First apple computer

A time of beginnings

Even though the 70's was a time of breaking old patterns, it was somehow civilized too, with something of innocent discovery and adventure about it. Everything was more..analog. Remeber, this was in a time before internet, cellphones, online porn and global warming awareness.

The PC and Apple didn't exist and when you took a pic with your Instamatic it took a week or two before you got the prints.

Image bykevint at flickr

Levi Dacron Polyester is trippy!

Home from school as a teen I would watch Bugs Bunny on the tube, and ... during the breaks get hit by these vintage Levi commercials that were psychodelic, weird, and awesomely cool.. all of which made me an even bigger Levi fan!

Check out the The Stranger - a Levi TV ad from early 70's - the age of Dacron Polyester!

Late 70's Levi Brand TV Ad

Here's one from the late 70's which is trying to be a bit more "corporate" and brand oriented, but I am positive it must have been made by the same acidheads that did the rest of the ads.

Awesome stuff!

Do you dig the 70's?

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    • TreasuresBrenda profile image

      Treasures By Brenda 

      6 years ago from Canada

      LOVE Levi's (and jeans in general.) Interesting page.

    • meloyelo profile image


      6 years ago

      Great videos! So much fun to watch, like a pop culture history lesson

    • poorwendy lm profile image

      poorwendy lm 

      6 years ago

      I love Levis. I still buy them.

    • kindoak profile imageAUTHOR


      6 years ago

      @dotpattern: Yep, it is a fabulous record and one that I still enjoy quite often now 30 years later. Excellent, and thought provoking music.

    • dotpattern profile image

      Pat Moire 

      6 years ago from West Village, New York City

      TheBlue Jeans Wars made living in the 70s so much fun. Gotta say that Waka Jawaka is quite a selection for your first album.

    • flycatcherrr profile image


      6 years ago

      Fun bit of time travelling!

    • profile image


      6 years ago

      I dig some things about the 70's and not so much others - nice lens!


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