ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

10 Most Important Events in Kpop History (10-8)

Updated on May 3, 2015

Click here for 10 Most Important Events in K-Pop (7-4).

Click here for 10 Most Important Events in K-Pop (3-1).

K-Pop is popular in many foreign countries now, and its popularity is well-deserved because the industry does provide the things that people want: songs they can sing along to, beats they can dance to, and people they can look up to. However, language and geographical barriers are difficult to hurdle. It takes more than gorgeous celebrities to make it happen.

K-Pop required political, social and artistic revolutions to evolve into what it is today. Here are 10 important events that moved K-Pop to where it is now.

#10 - The World Dances to Gangnam Style

It is a little bit ironic that for all intents and purposes, K-pop traffics in trendy, hip, and glamorous idols but one of the things that introduced the industry to overseas fans is a song that satirizes one of South Korea’s trendy subcultures, performed by a musician/comedian who doesn’t fit the idol look.

Psy’s Gangnam Style was released on July 15, 2012 to mixed reviews on its home turf, but when the music video found its way to Youtube in August of the same year, it went viral and became popular for its humorous take on the “high class Gangnam culture” and its infectious dance routine. In less than a year’s time, the video became the first Youtube video to reach one billion views (the official video has been viewed 2.3 billion times) and the song topped music charts in more than 30 countries.

Impact on K-Pop

The World Noticed South Korea Entertainment

  • Although South Korean music isn't all Gangnam stye is, it cannot be denied that it is the song that made the world notice South Korean entertainment. Prior to Gangnam style, there have been many attempts to penetrate the international music industry. Girls Generation already secured a spot in a late night show in the US and different Korean artists have collaborated with many international celebrities but Gangnam style is the garnered legitimate attention from both the consumers and international celebrities.
  • The dance routine became a cultural phenomenon, with notable public performances by international celebrities such as Britney Spears, Ellen Degeneres, Jimmy Kimmel, Conan O-Brien, and even political leaders such as British Prime Minister David Cameron, US President Barack Obama, and UN Secretary General Ban Ki Moon.
  • PSY became known the world over, and the fashion styles and subculture shown in the video became staples outside of South Korea.

Represented Korea's Style

The song is what the US would have dubbed as a novelty song. It is meant to entertain and not become an "art". For better or for worse, the world has associated South Korean music with "novelty music". Tiger JK, a well respected hip hop artist, have been requested to perform the Gangnam style dance step during his shows. Kang Gary of LeeSsang has also experienced this among other celebrities that do shows outside South Korea with an audience that are not necessarily Koreans.

The Hallmark

This has also become the milestone, or standard if you like, by which international success is measured. It is a popular "marketing" strategy for management companies in Korea to exaggerate the international success of their artists. G-Dragon's collaboration with different international artists are hyped as if he is recognized as a legitimate hip hop artist in the US. So is CL's supposed US debut. The fact is that only Koreans and a few Asian countries take notice. However, Gangnam Style is the only song that is legitimately recognized by non-Korean market.

Many will continue to claim international success or recognition but unless they come close to half of What Gangnam Style has achieved, they are but drum beating.

#9 - LeeSsang joins variety shows

As mentioned above, the K-pop industry is dominated by pretty faces and glamorous visuals, which is why it’s considered a huge coup when Kang Gary and Gil Seong Joon, collectively known as the hip hop duo LeeSsang, achieved massive commercial success on par with idol groups, without the help of big name talent agencies. Their commercial success defied the odds because:

  • they don't fit the “pretty boy” look. In fact, they are not even close
  • they are open about their imperfections including smoking, dating without commitments, drinking, failures and others
  • their music is grounded in legitimate hip hop culture instead of the usual pop melodies

How It Began

Gil was the first to venture in variety shows. He was a close friend of Jeong Jun Ha. When Jeong Jung Ha had to leave filming early for another commitment, he recommended Gil to fill in his spot. Gil eventually became a regular cast member. Although Gil was not funny as the rest of the cast, his image as the one "who tries hard" completed the family of Infinity Challenge and provided the much needed balance in the show. It also paved the for him to get noticed by other producers and form friendships with other mainstream producers and celebrities.

These women are changing the way Koreans are looking at women in their 30s.

Gil was the one who recommended his other half, Gary, to be a guest in Infinity Challenge and as a regular cast member to a then yet-to-be-shown Running Man. Although LeeSsang already achieved success in the Hip Hop market in South Korea, they weren't considered a commercial success because Hip Hop was still primarily an underground genre.

Running Man became a massive success in South Korea, Indonesia, Singapore, Malaysia, Korea and Australia. Gary became popular mainstream. It prompted the mainstream market to recognize LeeSsang's music.


Impact on K-Pop

Other Hip Hop Artists

  • Although far from being the pioneers of Hip Hop in Korea, LeeSsang's mainstream success helped other underground Hip Hop artists get mainstream attention. Dynamic Duo and Tasha famously shared the stage with other idol rappers in SBS' 2011 Music Festival. SM, YG, JYP and other labels famous for managing idols are inviting more collaborations with underground musicians and use it as a marketing tool.
  • New shows that aim to discover or give mainstream attention to legitimate but underground hiphop artists and musicians are also being produced such as Unpretty Rapstar and Show Me the Money.
  • Tasha has also been invited to judge Superstar K-Pop, Mad Clown joined Starship after joining Show Me The Money.

Unpretty, Unglamorous, Un-Idol

You had to be a comedian if you are "unpretty" and want commercial success. Constantly teased for being ugly, LeeSsang broke the mold. They aren't pretty and are open about their imperfections such as smoking, drinking, financial failures, dating without commitments and others. Now, more idols are being more open to their imperfections and many "imperfect" musicians are getting their chance at mainstream success.

Separation Between Marketing and Legitimacy

  • Park Yejin quit Family Outing and Song Joongki quit Running Man because their variety image were overshadowing their legitimacy as actors. LeeSsang successfully separated their variety image and craft. Now, more artists are open to using variety shows and other mainstream activities without influencing the legitimacy of their craft. This is teaching the market to separate the craft from the marketing used to promote the craft. Fans are also starting to recognize the value of idols creating their own materials. Whether the quality of the material is good enough is a different discussion altogether.
  • Now, more management companies are being opened to allowing their celebrities to create their own music. There is Bangtan Boys of Big Heat, MBLAQ of J. Tune and others.
  • Other underground hip hop artists are also getting more mainstream marketing while keeping their reputation intact such as Dynamic Duo, Swings and Sean2Slow.
  • Gil's and Gary's antics with their respective variety shows also proved that edgy, serious artists can goof around and show a lighter side without ruining their image.

#8 - Tongyang Broadcasting Corporation begins its TV broadcasting on December 27, 1965

These days, it’s extremely easy for people to be exposed to K-pop and to find out more info about any artist they fancy, thanks to the Internet and more than television per household in South Korea. TV is the primary source of Koren entertainment and news. If any sort of information has to be passed down to South Koreans, it has to be broadcasted onTV. It has become the primary marketing tool of all celebrities.

However, none of the tv programs that we know today and none of the celebrities that has ever passed through the history of South Korea would have been possible if it wasn't for TBC.

Impact on Kpop

  • Although not the first TV station to air in South Korea, TBC is the first privately owned TV station in South Korea. That explains a lot but in case you need some spoon feeding, read below.
  • Prior to TBC, all TV stations were owned and operated by the government. All information that passed through the TV stations went through the government and that means no content is aired unless it serves the purpose of the government.
  • More importantly, TBC paved the way for commercial TV. This means TV stations are earning money by getting advertisements and not by government funding. It is by earning money independently that allows them to control the kind of programming and content they will air. TBC allowed consumers to dictate their content instead of the government which is the business model that allows the big three (SBS, KBS and MBC) to reign now and allow KPop to reach the consumers.

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)