ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Tips to effectively manage your online presence

Updated on May 11, 2016

How Important is it to manage your online presence

Social Media and the internet has allowed businesses to create many platforms to reach their consumers and clients.

These days its imperative for businesses to up their social media game, continuous innovations and the ever changing market has.made social media the perfect platform to gain attention and invite new consumers to experience products and services.These tips will help your business get a one up on your social media and digital press game.

  • Quality over Quantity getting peoples attention is easy, while losing their attention is easier. Loyal customers and clients are hard to come by. Take care of the people who have been loyal to your business be it the consumer or the employee. A loyal following is a major game changer in the world of media management.
  • Too Much Too Fast a common mistake for business owners who are just starting up with social media marketing and management is that they tend to go overboard on posting and advertising. Too many posts in a short period of time will irritate followers and they are more likely to unfollow, unlike and unsubscribe to your social media channels. Keep it short sweet and simple. People dont need to know when your office gets a new printer. (yes Bob we're talking about you).
  • Keep Them Wanting more. People think they want to know everything but they are not going to sit there for an hour reading a long winded post. Make sure that blogs, posts and updates are precise and detailed enough with 2-4 paragraphs.
  • Utilize photos and Info graphics. A picture that says a thousand words and tells one story is an ideal method of catching a persons attention. Keep it interesting aesthetically pleasing and enough information to cover the 5 W's (who, what , where, when and why) The HOW is up to you so make it good.
  • STOP LIGHT a method that can apply to virtually anything. Tracking your presence on social media and digital press is important. There are sites that provide a "tracker" or statistics on how many views or visits your websites has in a certain time frame.Keep tabs on what posts got the most views or visits and learn from the ones that did not do well with the consensus. GREEN posts (posts that got the most attention) should be your template for new content. YELLOW posts (the ones that slowed down traffic for your site) should trigger the question "why did this slow down or decrease my online traffic?". Which brings us to the RED posts (you dont want this) it causes loyal consumers to dislike and altogether stop being loyal patrons
  • Feedback. Reviews are your best friend, both good and bad reviews should be taken as a learning opportunity. Your business will thank you for it, taking and addressing issues is part of growing a business effective media management will help you take control and steer your business in the right direction.

Social media and digital press is a opportunity that should not be taken for granted, especially when its FREE! Be responsive, respectful and responsible.


Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: "https://hubpages.com/privacy-policy#gdpr"

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)