ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

BBC Challenges to its future

Updated on January 20, 2011

Edinburgh International TV Festival

James Murdoch's speech in Edinburgh raised a list of objections to the way the the BBC is currently run and financed. UK political think tanks have also been expressing opinions on the same topic. Suggesting that the financial problems of commercial TV are caused by an over dominant state controlled BBC and Ofcom.

"It is not a coincidence that Google has a higher percentage of advertising spending in the UK than anywhere else in the world: it is a consequence of a tightly restricted commercial television sector." James Murdoch (JM)

Ofcom generates a bureaucratic nightmare of lengthy reports on what he considers minor distractions from his desire to pursue profits.

"the UK and EU regulatory system also tightly controls advertising: the amount of advertising per hour, the availability of product placement, the distinction between advertising and editorial and so forth." JM

I believe it is very important to distinguish between advertising and the programme, what are facts and what are editorial. There may be a place for programming subsidised by product placement – but it will be a poor substitute for “clean” broadcasting. The Simpsons on the BBC was an entertaining cartoon, on commercial TV its flow and humour was wrecked by advertising breaks.

"Rather than concentrating on areas where the market is not delivering, the BBC seeks to compete head-on for audiences with commercial providers "JM

The BBC was set up to provide a wide variety of service; it should not have to drop areas of programming because commercial stations provide similar wares. I feel it is important to provide an advert free Radio 1 as a choice for the younger audience, similarly Radio 2 provides a safe commercial free world. I agree that the BBC has made mistakes with excessive salaries to the likes of Jonathan Ross – bad publicity needs to prevent further mistakes .

Demands that the BBC does not dump free news on the internet so as to prevent commercial publishers from charging. If the commercial journalism is good enough to demand a price for consumption they can try and impose charges, but news should always be available to all, the internet makes this more readily available in the world of Google.

"The only reliable, durable, and perpetual guarantor of independence is profit. "JM

The full text is available on the Guardian Media Website


Background history to TV in the UK

Television in the UK has traditionally been split between a public service broadcaster and commercial TV. The public service broadcasting has been provided by the British Broadcasting Corporation funded by the requirement for all owners of TV equipment to pay an annual licence fee. The BBC started off providing radio services to the UK and around the world, this was extended into TV and more recently text transmissions (CEEFAX) and internet based services. The BBC websites have provided a free news supported by its extensive world wide news gathering services, background materials related to programs have expanded into education and magazine style offerings. The ability to watch or listen to missed TV and radio programs via the BBC iplayer and podcasts has moved the corporation into a trusted position as a major internet player.

The TV licence fee is determined by negotiation between the BBC and the UK government.

Commercial TV in the UK was initially provided by the regionally based independent TV companies who generated revenue from on-screen advertising between programme segments. As cable and satellite TV arrived this challenged the advertising driven services, offering alternative subscription models. Over the past 10 years most of the commercial TV companies have merged, permitted by regulators as traditional revenues fell and costs rose.

Comments on the future of the BBC

    0 of 8192 characters used
    Post Comment

    • glassvisage profile image


      8 years ago from Northern California

      This is a great idea for a Hub. I was very intrigued by the fact about Google revenue in the UK compared to other places. The BBC is a very valuable media agency, and as many should exist as possible to ensure quality news


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)