Best I Ever Had Video (Review)
Aubrey Graham, better known by his stage name Drake, had one of the biggest songs across the U.S. in the form of Best I Ever Had from his So Far Gone mixtape. It was unanimously crowned summer anthem of 2009; that's how much of an impact it had!
The hit single was literally everywhere, played in heavy rotation on most major radio stations around the country. It was only a matter of time before a music video was shot to compliment the song.
With Kanye West on board as director, the anticipation for the video was overflowing. Fans and critics alike were anxious to see what the by-product would be for such a massive single that catapulted newcomer Drake to superstardom. The end result was a lot different from what people were expecting.
Did it work out? Read on to find out...
Drake - Best I Ever Had (Video)
What did you think of Drake's Best I Ever Had Video?
In an interview, Drake expressed concerns in presenting a music video that would make each of his female fans feel that the video was dedicated specifically to them. After watching the video through several times, it's clear who he was really catering to, and it wasn't his female fans.
Basically the video boils down to a championship game between two teams: Team Drake and another unnamed team. It starts off in the locker room before the game, where the scantily clad members of Team Drake bang out some provocative stretches and warm-up exercises as Coach Drake reviews the game plan in his office. Eventually, the game starts, and because all Drake ever taught his players to do was stretch, they end up losing the game to the less attractive, but more skilled opposing team.
The first 30 seconds alone is evidence of who the intended audience is for the video. Each of the women on Team Drake bounces onto the court in slow motion in what looks like the opening to a softcore porno. I can only imagine how Drake's female fans must have reacted to seeing such a derogatory video for one of the biggest R&B singles of the year.
The concept of the Best I Ever Had music video, according to Drake, is to show that even if people fail at something, they can still be the best in someone's eyes. While some viewers might be able to take away that message from the video, it will be very hard with all the T&A floating around.
I personally don't think the video lived up to the hype created by the song. It seemed more like a calculated marketing move to make Drake appear more credible to male audiences and to not stereotype him as just another LL Cool J. While this might have worked, I think it's a shame that such a huge single got such a generic music video.
What's even more confusing is the fact that the music video for Best I Ever Had was directed by Kanye West! Mr. West, the man that proclaimed George Bush didn't care about black people on national television back in '05! You would think that someone who is known for taking risks would have been a little more creative sitting in the director's chair.
In the end, we can only sit and watch how this choice of "artistic interpretation" of Drake's Best I Ever Had will pan out among audiences.
It's evident that Drake anticipated a negative backlash for the music video, because he immediately issued a statement after it was released to reveal the deeper meaning of the video. Honestly though, unless you knew beforehand what the theme of the video was, you wouldn't get it just by watching it.
If I was chosen to direct the video for Best I Ever Had, it would have been a lot different. The story of the video would be about a career woman whom Drake is dating, that is having one of the worst days of her life. The type of day where everything goes wrong, and life just seems unbelievably harsh.
As the day progresses, Drake steps in to make the woman's day better. First by calling her and comforting her; making her laugh and whatnot. Just as things seem to be getting better, the woman's boss catches her on the phone and she gets in trouble. Drake hears this, and it segueways into the next verse.
For verse 2, Drake would be reciting his lyrics while writing a love letter to the woman. The shots would alternate between him in the studio, and her at work. Then, when the letter is done, he has it delivered to the woman, along with some flowers and gifts. She gets them right as she's about to leave from work, and it makes her smile.
Finally, for the final verse, Drake and the woman meet up at his house, and he pampers her for the entire night. He cooks her food, massages her feet while she takes a bubble bath, that sort of thing. Then as the song ends, the couple goes to the bedroom, it is implied that they make love. Then the next day, she wakes up early and goes back to work, but not before looking back at Drake affectionately.
That version of the video would have done numbers!