Best Louis Vuitton Ads
I find it funny when men complain about women's magazines. (Particularly the high-fashion ones.) They find it peculiar that the first 60 pages if just filled with glossy advertisements. Yes, gentlemen that is the best part of the magazine. At least for me anyway. Not only do they inspire you to pull together some terrific outfits, but in other areas of your artistic life as well. Such as décor inspiration, jewelry making inspiration and even with photography shoots. You flip through the glossy Dolce & Gabbana, Bottega Veneta, and weird Marc Jacobs ads wishing you could be transported! The most iconic of ads though, have been produced by the great fashion house of Louis Vuitton. (Now owned by company LVMH)
Old VS. New
Here I'd like to do a time comparison of Louis Vuitton ads. Old-world vs. Modern. It's such a fun way to combine history and fashion (two of my all time favorite things!)
I love the iconic looks of the vintage ads. Yes, they're a tad plainer with less "jazz" (and sex) but I love the classiness nonetheless! They placed greater emphasis on tradition, timelessness and above all, quality. Which is miles away from what it is today under LVMH. Today, Louis Vuitton bags are no longer handmade or hand stitched, unlike Hermes, which remains private.
Their ads were recently banned by the British Advertising Standards Agency for misleading customers. The ads had photos of a girl sewing with linen thread and beeswax (jeez!), which was deemed misleading since LV now uses sewing machines. They did confess however that "sewing machines are used in the process but
that the production of the bags was 'not automated' and that there
were over 100 stages in the making of each bag." (Source: UK Daily Mail) Either way, take a look at the stark differences of emphasis between the old and new!
When looking at the more modern Louis Vuitton ads you notice more color, more intricate designs, more celebrities and most of all, more sex! (Sex does sell!) Change is expected, after all the vintage ads were around 100 years older. But woah, is this a dramatic change or what?
You can also notice that they feature more people, making the ad more about how a person looks and feels with an LV bag rather than showcasing the quality of the bags alone.
Now that Louis Vuitton is already a well-established fashion house name, it uses its brand power to it's fullest advantage.