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Bubblegum Pop and the 1910 Fruit Gum Company
1910 Fruit Gum Company is a bubblegum pop band popular in the 60s in America. Some of their greatest hits were “Simon Says”, “May I Take a Giant Step”, “1, 2, 3, Red Light”. “Goody, Goody Gumdrops”, “Indian Giver, Special Delivery and “The Train”.
This band first called themselves Jeckell and the Hydes playing in New Jersey in 1965. Members at that time were Frank Jeckell, Floyd Marcus, Pat Karwan, Steve Mortkowitz, and Mark Gutkowski. One of their first hits was “Simon Says” and it rose to number four on the U.S. Billboard Hot 100 Chart and got to number 2 in the U.K. Singles Chart.
Soon the 1910 Fruit Gum Company began touring and would open for such major acts like the Beach Boys. Another string of hits followed and “Simon Says” went on to sell over three million records, then came “1, 2, 3, Red Light” which rose to number 5 and “Indian Giver”. The last two hits sold over a million records and all three of the songs were awarded gold discs.
1910 Fruit Gum Company was lucky to have picked the right sound and to have become popular at the right time when bubblegum rock was popular. Their first album came out in 1968 titled Simon Says. It included their hit song for which the album is titled and other novelty songs such as “Pop Goes the Weasel”.
Their other albums consisted of 1,2,3 Red Light which included such hits as “Yummy, Yummy, Yummy” and the title song.
At the beginning of the 21st century two of the original members Frank Jeckell and Floyd Marcus put the band together again with some additional musicians. They began touring again however are finding it hard to find places that are willing to book 1960s acts. Of course faithful fans can always be found. During Christmas 2007 they produced a Christmas album. Their Christmas album includes songs like “Feliz Navidad” and “Jingle Bell Rock”.
© 2015 Gypsy Rose Lee