Creativity of Commericals
Over the past few weeks, I have been watching more television than I normally would (mostly ESPN). I credit this to the constant football on TV with the “Bowl Season” going on. I guess I deem football worthy of my attention compared to the general barrage of garbage that comes my way across the tube. Because of this influx of watching, I have seen many of the same commercials an excessive amount of times, and it got me thinking.
Some of the commercials are downright irritating and annoy me to all ends. Some of the commercials make me laugh even when I have seen them countless times, and I know what is coming. Yet, other ones I watch I am completely indifferent to, and they are quickly forgotten. I guess the old adage goes “any publicity is good publicity.” Even the commercials that annoy me to all ends are being somewhat effective because I am remembering their brand name, but would this annoyance keep me from actually purchasing the product or service? I try not to give much clout to commercials and like to think they don’t influence me. All of this, I know, is just wishful thinking. However, I wasn’t meaning to make this a blog about influence and propaganda; I will get off my tangent now. I simply wanted to point out some commercials which I found to be memorable, whether good or bad.
1. Allstate’s Mayhem – I find this series of commercials to be quite entertaining. Whether he is a hot chick out jogging or someone’s blind spot, there is a great deal of humor in the commercials. I would give most of the credit to the man playing Mayhem. His facial expressions and overall demeanor in the commercials is classic. They would not be nearly as funny if there wasn’t a person playing the role of other things.
2. Progressive’s Flo – She makes me cringe. I find her to be completely irritating. I am not positive that I can pinpoint the exact characteristics that get to me, but there is definitely something about her that almost makes my skin crawl.
3. Lexus – I don’t really like their holiday series. It just seems slightly unrealistic to me to wrap a car in a bow and give it as a gift. I mean, do people honestly just go out and buy someone a car entirely without their knowledge and input? I’m sure it happens, but there is just too much arrogance in their ads for me.
These are just a few commercials that are currently running on TV. I’m sure most of us are familiar with these, and some people may express the complete opposite opinions of mine. It’s incredible the influence that commercials have on us subconsciously. They are so incredibly ingrained in our memory. We can probably all even remember the Budweiser frogs that were famous back in the day. With the Super Bowl only being a month away, I am looking forward to the new commercials, which are always by far the best, that will air that night. What are some commercials that have stuck in your head? They can be good, bad, old, or new; it doesn’t matter. Feel free to post them.