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Facebook Video Is Here To Stay

Updated on July 13, 2016

How then can you make Facebook Video have a positive impact on your advertising or campaign strategy?

Below are Facebook video secrets an internet marketer needs know before designing his her Facebook marketing strategy.

The newest Facebook Live video features are have improved the marketing opportunities for anyone involved in internet marketing. The features now enable posting live video to your pages, groups and event pages, embedding video to other sites and audience grouping. Facebook video is going to be the unique platform for consumers and marketers to interact.

Facebook Live

Facebook Live gives everyone the power to broadcast video .Based on the settings on your profile the video could be visible to the public or friends. You will are also able to transmit live video to your Facebook pages using Facebook Live. You only need to tap on the publish button on your Facebook page within the Facebook application.

Live video for Facebook groups: Facebook Live enables you to broadcast live video to the Facebook groups you belong to. The video will be visible to everyone who sees the post in that group. The live video will be visible according to the privacy settings of the group.

Live video to event pages: You can broadcast video to the event pages you have been invited to. The video will only be visible if you have responded as interested or going.

Live video is a great marketing tactic for anyone who wants to create live events. Day after day group admins and event managers are realizing its importance and hopping into the Facebook video train. There are no control limits as to who can post live videos on groups or event pages. Members can post live video as a status update. However brace yourself with the task of moderating the video content if you are an administrator.

Go Live

When you touch the Go Live button, you will see a countdown timer that prepares you to go live. Once you have gone live you will be able to see your video statistics such as number of live viewers and comments. After the live session you can choose to save the video to the camera roll on your profile, group or event page.

Once the broadcast has ended you will have the option to improve the viewership of your video. People will have the option to subscribe and follow your future live broadcast on Facebook. In the near future there will be filters and the ability to edit video orientation before going live.

Live video to event pages: You can broadcast video to the event pages you have been invited to. The video will only be visible if you have responded as interested or going.

Live video is a great marketing tactic for anyone who wants to create live events. Day after day group admins and event managers are realizing its importance and hopping into the Facebook video train. There are no control limits as to who can post live videos on groups or event pages. Members can post live video as a status update. However brace yourself with the task of moderating the video content if you are an administrator.

Viewer Interaction

Facebook Live video has a unique feature, which enables people to engage during a broadcast. Recent updates allow users to send reactions and emoji, which float at the bottom of the video screen.

Live video discovery

A Facebook user can easily discover live video .The live map feature highlights several areas on the globe to indicate live video. Soon Facebook plans to include live video results in search and trending topics.

Embedded videos

After you save your video, you can embed it into a website or blog in the same manner as post is embedded. Facebook video has functionalities for liking, sharing, and player controls. Users can play and watch your Facebook video on other channels like a website or blog. Playing a live video requires a shockwave player because Facebook uses Adobe Flash player.

Audience grouping

Audience grouping is another unique feature that helps marketers to create target groups when developing a Facebook video advertising campaign. Facebook creates two separate audience categories according to the viewership of your video. Those who have viewed a small fraction of your video and those who have viewed all of it. This feature enables you to aim different users based on how they engaged with your video.

Subtitles and captions

Facebook video enables you to use subtitles when broadcasting to people who speak different languages. This tool can also enable you to reach people with hearing problems and limit the effects of bad sound in the video. Subtitles make your video easily understandable, thus talking your brand to the next level.

Video thumbnails

After completing your broadcast and saving your video, Facebook will give you the option to select different thumbnails for use. The thumbnails are frozen frames selected from the video itself. The thumbnails present how others will see your video on your profile, group, or events page.

Video in News feed & Video stats

Not only will Facebook show video results in searches but also in the new feeds. The videos can be auto play or click to play depending on a person’s profile settings and internet connectivity. Year after year the number of videos on news feed has been increasing gradually.

Go to the top menu bar and select “Insights.” Click on “Export” in the top right corner. There is a radio button bedside the video data, click the radio button and the select Export Data at the bottom right corner. These statistics will summarize for you how your viewers have engaged with your video since upload or broadcast.

Video format and Auto play vs Clicked views

Facebook allows the .MOV videos for upload. Users can upload videos of any size but not more than 1 GB for a single file. Facebook recommends resolution of 1080 p and a minimum aspect ratio of 16:9.

If you are going to do video marketing on Facebook then this is a topic of concern. The debate whether videos that start by themselves should be counted as views in the video stats has immersed marketers. Facebook is yet to come up with a deeper video analytics.

With new applications and updates, Facebook video is going to be a pillar of online video marketing in the near future. From Live video broadcast to recorded uploads Facebook has inimitable features that will help create awareness of your brand in your profile, group or an events page.

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