Flash Mobs are Memes?
Dancing is a form of meme
So what is a meme? It is something that is easily copied and passed on. Like dancing.
The entertainment business has never been bigger. The public want to be entertained and distracted as never before. They seem to be popping up just about everywhere.
Just in case you have not seen one before. Here are a few for you enjoy.
It is incredible how fast entertainment trends come and go. What is hot today, may be a dead duck tomorrow.
Flash mobs as an entertainment have been around for a lot longer than you may think.
Anywhere we care to look in history we have always enjoyed dancing and particularly dancing girls. It may seem a bit old fashioned, but it is what it is.
Some people like to dance, and some people like to watch others dancing and still more like to copy dancers. The top rated TV shows of today, are testament to this simple fact.
They are perfect examples of Memes.
A meme is simply 'something that is copied'. Successful memes get copied a lot. Want to get noticed on the web? Create a memorable Meme. All forms of dancing are essentially memes. Look how new dance crazes just take off seemingly from nowhere.
French Can Can Scandalous
French Can Can
They are often used as a marketing method and some consider them an art form.
In general it's main purpose is to entertain but with the added emphasis on product promotion and raising brand awareness.
Dancing has always been used in advertising and promotions in much the same way.
The French Can Can was scandalous when it first appeared, but eventually became associated with the high life in Paris, and in particular the Folies Bergere club frequented by the Parisian elite and artist's. Initially the can can was performed by men. I'd pay to see that.
And just like today it pulled in more people, who simply wanted to be around the celebrities of the day.
Dancing Memes in Action
Eurovision Song Contest
Memes on Amazon
Initially flash mobs were seen as just another interesting entertainment. After a while it becomes a bit, O dear not another one.
The difference is that when we consider where the content is heading. It has been specifically designed to be shared with friends via the internet and social networks. The essence of social marketing.
It has to be good fun, entertaining and not overtly ramming a product down your friends throats. That is an instant fail.
As marketing methods go they definitely get a lot of attention. With the internet it can go viral and global very quickly. They are usually organized by some social media marketing company, with a distinct objective in mind.
By the time they arrived on Oprah, you know it's mature as a medium, in terms of its novelty value. The Black Eyed Peas performance was brilliant and took Oprah completely by surprise.
Check out the video. Another performance during the interval of the Eurovision Song Contest was also very interesting.
Allegedly the world's biggest flash mob ever was put together. It was truly massive. Apparently making a new World record... In entertainment history.
Black Eyed Peas Video
People just love dancing
One of the interesting aspects of this phenomenon, is in it's rate of turnover.
The internet has created the need for more good quality content. Whatever that is, and who decides quality is another issue.
We can assume it may mean. Things that people would like to know about, read about and see.
The current situation is a case of unintended outcomes of technological change. Anything that adds to the store of human advancement, enrichment and entertainment has got to be okay.
They can be great entertainment so enjoy it while it lasts. It shows the power of the web. We can send a positive message around the world almost instantly.
It may be just be another clever social media marketing method, but at least it is good clean fun and is not hurting anyone.
If we want the internet to be a place, filled with interesting and useful information, and videos about things that are helpful, uplift people, then flash mobs are as good a place to start as any.
Memes trend fast
The world wide web has given us unrivaled access to the world of Art, Science, Music, Literature, History to name but a few areas of interest.
We like to be entertained, as well as educated and informed. It is true to say, that we have never before, in the history of human life on Earth, had so much access to so much interesting, useful and beautiful information.
Memes make things go viral. Think of the web and all those pictures of cats. Memes.
The knowledge of nations and individuals, is generously shared and that alone is incredible. Why do some people spend such a huge percentage of their time online, on who knows what, It's a question of personal choice.
There is plenty of good information on the internet. The more that 'we' can add to it the better. If you want to know what is going to be the next best thing in technology.
It may be worth while watching children as they seem to know what the next big thing will be before we do.
The Eurovision Song Contest, which is watched by millions of Europeans every year was a watershed moment. The show is celebrated for it's extremely poor taste.
In Europe the contest is considered dull and uninspired, and sometimes downright awful, but still loved and watched by millions right across Europe.
The fact that the worlds biggest ever Flash mob appeared on this show speaks volumes. It is doomed to succeed, for years, so enjoy it.
Europe land of the weird and wonderful
Europeans Love Weird Stuff