- Entertainment and Media
How OnlineGigs can Help Your Band Become Successful
Jay Flanzbaum is not your average booking agent. While working in the industry, he became frustrated by the fact that he would see talented bands fail to become successful with their music despite their skills. This failure was usually due to the chasm that exists between the creative brain and the business mind. In order to succeed in the music business, you have to have both components. Jay was seeing that a lot of talented people had the creativity they needed but lacked the wherewithal to promote themselves properly in the industry.
As Jay explains it, what is needed to succeed is a constant presence in the music industry. For every performance that gets booked, a band needs to do numerous tasks including filling out performance contracts, updating websites with information about the performance plans, planning tour itineraries, and releasing performance information to the media. Without these activities, a band may be able to book performances, but they won’t be getting the word out properly and so they will likely fail to establish the presence in the industry that is required to truly succeed.
Basically, there are two ways in which a band can get noticed. Either they work and tour constantly and make it happen or they live for the music on the hope that they’ll get a record deal. The latter case rarely happens but many bands hold out for it because of the sheer amount of work that goes in to making it happen on your own.
Instead of just watching the problem take place, Jay decided to take it by the horns and solve it. Jay saw that there were numerous ways to organize the many tasks necessary to succeed in the music business. Individual bands may use database programs or PDA’s as a starting point, but that will only get them so far. Jay envisioned a website where bands could organize all of their information easily, including updating contact information, managing tasks, setting up reminders, updating personal band websites and otherwise staying on top of what needs to get done. Jay set up Online Gigs to facilitate that process so that more bands can succeed in the industry.
At the end of 2003, Jay launched his first version of the Online Gigs site. The site offers a means of increasing a band’s network while organizing their information and being able to stay in better touch with that network. When the site first started, it included 2500 contacts. In the first three years that it was up, that amount grew to about 15,000. The site then expanded to the international level, offering services to bands in countries throughout Europe, Australia and greater North America. The site keeps on growing. Bands can sign up for a low cost membership free and can work their way up to lifetime membership on the site.
By constantly re-envisioning the way that the music world works and updating Online Gigs accordingly Jay Flanzbaum is helping to make the dream of living musically a reality for more and more people.