4 Ways To Market Your Music That Actually Work
Social Media Is Where You'll Find The Biggest Advantage!
Why is being active in social media a big part to the potential success of your independent music promotion? Well, because we all use social media. These days, you literally aren't in existence if you don't have a Twitter or Facebook, Instagram or Tumblr account. But, there is a difference between having a personal account which occasionally posts a link to your music or the odd picture, and using it to maximise awareness for your music. These days it isn't a straight forward platform for marketing - that is where some people do fall by the wayside, it is more about connecting and engaging with people. If you can show that you appreciate the support you get, post engaging material and amusing light hearted banter, you will notice your following steadily grows.
The idea is to do your posts in ways that will grab people's interest and attention. Most of us have a lot of friends in our lists that post things everyday, every hour, even every other second! We scan the first few lines of content without taking it in to decided if it's worth our time to devote our full attention to reading it. So make it eye-catching. You have to compete with all these other posts in your feed that are vying for the same attention that you want. Make it simple by posting pictures, posting short clips of your music and writing something about what you're currently doing. It is promoting, but it also let's people see what you do and gives them a glimpse of how you do it. It makes it a bit more personal - social!
Stick With The Social Theme And Collaborate
Collaboration is a great way to get your music heard by more people, because you're combining your fan bases. That will mostly help you if your collaborations are with people that do a similar genre of music to you, or you compliment each other's styles. It is an often overlooked strategy, but a growing one. Through the use of social media I met great people to collaborate with, or sign music to my growing label. It's a fantastic way to push people towards you with more links that you can make for more collaborations and an even bigger potential for more fans, win-win!
You know this makes sense! I feel like the title should be enough here, but I'll go into more detail about why this is a good addition to your self promotion.
Music promotion is what we want and you want to reach out to new audiences in the hope that they will turn into fans. If you as an artist alongside your music is run on a blog, you have a chance of smashing it and being seen by a whole lot more people in your genre. Forums dedicated to your music scene works in the same fashion as having the typical Facebook or Twitter account. It's another way to increase awareness for yourself.
People like to read interviews and interesting stories about you, it's true! when your next album or EP is coming out, how long it took for you to make the last track that got 1000 listens in it's first week, what equipment you use for the tech heads out there - and there are plenty of those.. Again, it's sharing information about things that other people might find useful for their own music journey, or just another way in which people can feel they have gotten to know you that little bit more. It really is about just creating a relationship because as human beings that is just what works for us. The more likeable the artist, the more favourably your music will be listened to.
Love The Digital Sound
Don't Stop The Love..
..of making music. It's a full time job to self promote, it's the only way to get people to know what your music is about. Making music is the easy part, and even that can have it's brain freeze moments, and then there's the drudgery of that elusive mix-down and master to complete, before you post it up for the world to hear and (hopefully) buy. The truth is the creative aspect of making music is the most fun part. It's full of exploration and ideas. People can hear the love and fun you put into what you do and that should translate into the same feelings for them when they hear your master pieces. Keep that 'die hard' attitude!