ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Is globalization working for entertainment?

Updated on May 1, 2015

Globalization , entertainment

Is globalization working for entertainment?

In the yesteryear, the entertainment industry had a basic thumb rule, make your project popular within your town or community, and people would be flocking buying your album (in the case of music). Today, with the developments in globalization accelerating mediums, a lot has changed. You now need to satisfy way beyond your town, country and even continent. Is this setup benefitting the entertainment sector?

Globalization can be seen as the worldwide movement towards integration. In light of the entertainment industry, it follows that the market is now integrated. In basic terms, as a local entertainment producer, you are now competing with other global producers for the same market. Among many agents of globalization, improved communication is directly linked to the entertainment industry. Three pointers arise from this agent of globalization;

1. The digital age, as this era has come to be known, has seen an accelerated development of communication technologies such as mobile phones and the internet which are important to the growth of globalization as they aid the global nature of entertainment target market. Also, through the internet, new platforms for selling entertainment content have emerged such as iTunes for instance which has one of the biggest library of entertainment content and music streaming.

2. Also closely linked to the digital age, are satellite Televisions. The development of such channels as MTV for instance have allowed for global marketing avenues. Their global viewership means that artists also need to aim to feature on those channels also, hence the stiff competition.

3. The communication technologies have necessitated the free flow of vast amounts of capital across the world. What this means to a producer, is that global consumers of the content produced can be able to transact in a matter of moments. Examples are of PayPal which will ensure the producer gets their money within minutes of purchase.

An important factor realised above is that, globalisation is two way, one can maximise on the global market hence increased sells and income, on the other hand though, the stiff competition created makes it hard for other entertainment content producers to break into the market. It is usually easy if the global channels are local to the producer, it then means increased chances of networking and their content being featured, but for the still developing artist in a developing world, getting there is hard hence decreased chances of their success. Maybe this explains why, while entertainment producers from the developed nations seem to be more successful that those from the less developed nations, though it cannot be conclusive.

Through globalization agents, entertainment producers have better platforms to interact and help each other solve challenges they face. Well, maybe in a utopian world? One might argue that the majority of those with the means will want to take advantage of those who do not have the means, after all its capitalism. Though not definite, entertainment practitioners can use the new means of tools to share experiences, or even better still, to learn from those that are seemingly successful in the industry. Arguably, entertainment producers are now better placed to learn a few things, new instruments to use and utilize them for their success also. For instance, transport as a globalization agent has necessitated the easy movement of instruments to other countries hence helping producers work towards their success.

Shared labour is also another good example of effects of globalization, in a good way. Due to communication technologies, a film can be shot in Nigeria, edited in the United States of America for instance, this helps garner even more viewership, as two cultures can easily identify with the product. Also a note to point, it allows for upcoming players to ride on the back of those who are already successful, for instance, if a celebrated producer from America for instance helps produce a moIn the yesteryear, the entertainment industry had a basic thumb rule, make your project popular within your town or community, and people would be flocking buying your album (in the case of music). Today, with the developments in globalization accelerating mediums, a lot has changed. You now need to satisfy way beyond your town, country and even continent. Is this setup benefitting the entertainment sector?


Globalization can be seen as the worldwide movement towards integration. In light of the entertainment industry, it follows that the market is now integrated. In basic terms, as a local entertainment producer, you are now competing with other global producers for the same market. Among many agents of globalization, improved communication is directly linked to the entertainment industry. Three pointers arise from this agent of globalization;


1. The digital age, as this era has come to be known, has seen an accelerated development of communication technologies such as mobile phones and the internet which are important to the growth of globalization as they aid the global nature of entertainment target market. Also, through the internet, new platforms for selling entertainment content have emerged such as iTunes for instance which has one of the biggest library of entertainment content and music streaming.


2. Also closely linked to the digital age, are satellite Televisions. The development of such channels as MTV for instance have allowed for global marketing avenues. Their global viewership means that artists also need to aim to feature on those channels also, hence the stiff competition.


3. The communication technologies have necessitated the free flow of vast amounts of capital across the world. What this means to a producer, is that global consumers of the content produced can be able to transact in a matter of moments. Examples are of PayPal which will ensure the producer gets their money within minutes of purchase.


An important factor realised above is that, globalisation is two way, one can maximise on the global market hence increased sells and income, on the other hand though, the stiff competition created makes it hard for other entertainment content producers to break into the market. It is usually easy if the global channels are local to the producer, it then means increased chances of networking and their content being featured, but for the still developing artist in a developing world, getting there is hard hence decreased chances of their success. Maybe this explains why, while entertainment producers from the developed nations seem to be more successful that those from the less developed nations, though it cannot be conclusive.


Through globalization agents, entertainment producers have better platforms to interact and help each other solve challenges they face. Well, maybe in a utopian world? One might argue that the majority of those with the means will want to take advantage of those who do not have the means, after all its capitalism. Though not definite, entertainment practitioners can use the new means of tools to share experiences, or even better still, to learn from those that are seemingly successful in the industry. Arguably, entertainment producers are now better placed to learn a few things, new instruments to use and utilize them for their success also. For instance, transport as a globalization agent has necessitated the easy movement of instruments to other countries hence helping producers work towards their success.


Shared labour is also another good example of effects of globalization, in a good way. Due to communication technologies, a film can be shot in Nigeria, edited in the United States of America for instance, this helps garner even more viewership, as two cultures can easily identify with the product. Also a note to point, it allows for upcoming players to ride on the back of those who are already successful, for instance, if a celebrated producer from America for instance helps produce a movie shot in Ghana, the actors or even writers from Ghana can use the experience and connection to better succeed in the industry.

The new communication technologies have drastically decreased the amount of producing entertainment content, with a personal computer, today a comedy writer can write their book and finish on their own and even publish online to sites like iTunes for sale. Short film producers can use their cell phone cameras to shoot their film, their personal computer, to edit it, in the comfort of their home and also publish it online. Also, communication technologies have aided piracy, today more piracy sites are being developed which also turns down the revenue of the producer, hence the importance of knowing the right platforms and channels.

While it is clear that globalization brings about both the good and the bad, what is essential is understanding the survival skills in that typical environment. Entertainment producers are now required to be more open minded and ready to take risks for them to make it.

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)