ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel
  • »
  • Entertainment and Media»
  • Music

Did 70's Singer Peter Lemongello Invent Social Media?

Updated on February 6, 2018
jackNorma profile image

Jack Norma fancies himself a pop culture expert who is still waiting for answers to questions he has for the creators of the show Lost.

Peter Lemongello

The Public Made Him A Star.

Before Kim Kardashian showed the world her assets, before people associated the name Hilton with anything more than a hotel chain and years before The Fat Jew was just a gleam in his mother’s eyes, there was a skinny kid from Jersey City whose name would later become a punchline for so many jokes. Decades before Twitter, Facebook and Instagram, Peter Lemongello used the power of mass persuasion to make himself a star. A recent blog piece called him “The Original Instant Celebrity” and that’s probably more than accurate.


For the uninitiated and those not part of the baby boom generation, Peter Lemongello was a singer who, in the mid to late 70’s, started to make a name for himself. Although he appeared on The Tonight Show numerous times and played to sold-out audiences at New York venues like The Rainbow Grill, the Copacabana and The Living Room, it wasn’t until 1976 when he took matters into his hands that his career exploded. Tired of various record labels making promises their promotion department had no intention of keeping, he decided to take his talents directly to the public and spent a good sum of money blanketing late night TV (first in the Northeast) and later in other areas, with a series of TV commercials starring himself.


The first spot was all of 15 seconds with an authoritative voice saying “Peter Lemongello. (the text on the screen broken into 3 separate frames to make more of an impact, Peter… Lemon…Gello) Love ’76. Watch for It!” It was accompanied by a video of a handsome male singer with a Prince Valiant haircut and white teeth that would pass the tissue test, clutching a microphone. The day after it aired people were asking “Who the Hell is Peter Lemongello” and why haven’t I heard of him before?” You see, in 1976 an artist never went directly to his audience to sell an album on television, it just didn’t happen. After two weeks of that teaser running about 100x a week, Peter dropped the big payoff, a two- minute spot that began with an almost ominous tone “you are about to witness a new dimension in entertainment…Peter Lemongello. Cast in silhouette, the lights go up and he fills the frame with his perfect for TV looks, an open jacket that reveals a patch of chest hair that Simon Cowell would be proud of and a voice that was smooth, comforting and inviting.

He decided to create a new genre of music as well and he called it “Mood Rock.” In a year that saw Chicago, Earth, Wind & Fire, The Eagles, Peter Frampton and Led Zeppelin top the album charts, this unabashedly adult contemporary artist would go on to sell 1.8 million copies…of a double record set and appear on every major talk show, newspaper and magazine. He is to this date, the first recording artist to appear on the front page of the Wall Street Journal.


A renown professor, Dr. Scott Testa, formerly at Philadelphia’s Cabrini College was quoted as saying “He opened the gates for QVC and The Home Shopping Network. What Peter did was very innovative, QVC has a lot to thank him for.”


Peter’s career didn’t end after the Love 76 project, he signed with a major independent label, Private Stock Records, and released the Do I Love You album which didn’t live up to expectations, the label went out of business soon after. Like many other artists his career had his share of ups and unfortunately, several downs but what he was able to do is still the subject of conversation to this day. Currently living a quiet life in Florida, he recently reconnected with many of his fans on various social media platforms. Once again going directly to the people without anyone standing in his way.


The Commercial That Launched A Career.

Comments

    0 of 8192 characters used
    Post Comment

    • Ken Levy profile image

      Ken Levy 3 months ago

      I just wanted to say how much I enjoyed reading this piece.

      I grew up in the 70's and saw these commercials all the time.

      I kept thinking I must be the only person who never heard of

      Peter Lemongello because clearly he's a big star and then he popped up on all of these talk shows. The story definitely struck a nostalgic chord for me. Thanks.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: "https://hubpages.com/privacy-policy#gdpr"

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)