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What Happened to Lady Gaga
She peaked, and now she falls
Like every celebrity, Lady Gaga has officially reached her peak. We all knew it was going to happen sooner or later, and she actually lasted longer than most expected. With her 2nd full length album "Born This Way" coming out earlier this summer, she finally managed to over-saturate herself into oblivion.
Now don't get me wrong, I've been a Lady Gaga fan since the beginning. Before she got mainstream attention, her song Just Dance was released in early 2008 and pretty much flopped in the US. It hit big in Canada, because Canadians know where their music is at. Soon after the song rebounded in the US and reached number 1. To prove herself as no one-hit wonder, Poker Face, her next single, hit even bigger and reached #1 in every major chart.
Chart-wise Poker Face is where Lady Gaga peaked. It is to date her best selling single. Whether the song Born This Way has topped it yet or not is still to be determined but is unlikely. After Poker Face Lady Gaga instantly became a force to be reckoned with. At this point, she was still known for her catchy dance beats. Love game was released as her third single and again performed very well. While it did not garner nearly as much success as her previous singles, it still topped the Pop and Dance charts and established Lady Gaga's fame even further.
With her fourth single, Paparazzi, Lady Gaga began to focus on her public image. While her previous 3 Music videos were nothing more than typical pop videos, Paparazzi saw the beginnings of the "weird" Lady Gaga persona we see today. A short scene proceeded the music video, followed by a video filled with odd poses and strange outfits. At this point Lady Gaga started gaining media attention for herself as well as her music. Paparazzi charted very well and ended her line of multi-platinum singles from her first, full-length studio album, The Fame.
The Fame Monster
Her next studio effort, The Fame Monster, was nothing short of a monster. Bad Romance, the first single, was an instant hit. At this point, Lady Gaga's fan base was at its biggest. Those who were fans of Lady Gaga from the first album still remained, but millions of new fans grew fond of the heavier metal influence of the song Bad Romance. The music video for it also became the highest viewed music video on YouTube of all time at that point. Her next single Telephone reached out to even more fans with an urban/hip-hop influence. Telephone was perhaps the earliest sign of the casual music listeners getting bored of Lady Gaga. At this point however, the core fans still remained, and casual fans still enjoyed listening to her music. Telephone went on to win many awards and is perhaps her greatest music video to date.
Alejandro, her third single from the album, had a bit more 90's influence to it and while did not do as well as previous singles still became a monster hit world-wide. It introduced what would be lady Gaga's current image. The music video was filled with religious imagery and caused quite a bit of a controversy in some nations.
After a bit of a much-needed pause from Lady Gaga music-wise, there was a lot of pressure for her third album release. During this break she signed many campaigns and further enhanced her image to the media, never for a second letting us forget of her existence. She also topped Oprah as the world's most powerful woman.
After what seemed to be an eternity to her fans, Born This Way, the first single from her new album was finally released. It instantly debuted at number 1 on the Billboard Hot 100, and stayed on top for several weeks. As successful as her single was, it was clear that this is where Lady Gaga's reign would end. Her second single Judas peaked at number 10, her lowest on the Billboard Hot 100, before falling completely off the chart a few weeks later. It was her WORST performing single to date. In my opinion that is really a shame, since I think Judas was not only the best song from the album but one of her best songs over all. After her album release in May, many of her songs charted on the Hot 100, but mostly due to heavy media hype. The only reason her album even sold as much as it did in the first week is because of an Amazon promotion that sold it for 99 cents for the week. It quickly fell out of the #1 position soon afterwards.
Her third single Edge of Glory quickly (perhaps too quickly) jumped into the Top 10. It may be part of the reason Judas performed as bad as it did. May was about the last of the Lady Gaga hype in recent news. Her album burned out as quickly as it ignited, and her single Edge of Glory, while still a huge hit, is nothing compared to previous songs. Her core fan-base is shrinking, and casual listeners are just tired of her.
For the time being, the era of Lady Gaga has official ended. The best of the best could not keep themselves stable at the top, including Michael Jackson and Britney Spears. Will she make a comeback? Probably. Will she ever top herself? Probably not.