Music just is not good anymore
Music isn't good anymore
This has nothing to do with generationalism. I am not telling those kids to turn down their music and get off my lawn. I am 23 years old, meaning today’s music is supposed to appeal to me. But it does not. I enjoy all genres of music, all kinds from all kinds of eras. It truly has nothing to do with me. Today’s music is incontrovertibly lamentable.
But before we dive into what makes it lamentable, we must confabulate why it is so bad. A simple rejoinder would be: all the good artists are has-beens or dead, and now we are stuck with all the uncreative ones. That statement is a hasty and slippery slope fallacy, though. There is talent out there, and hell, some of known musicians today have talent.
The problem is the music business itself.
Let's make it as relatable as possible by using an analogy. Take McDonalds for an example.
When someone asks you what is your favorite restaurant: how many of you respond McDonalds? Almost everyone knows what McDonalds is: low-priced and low-grade food. It is fast and does not taste so bad; however, it does not provide you any nourishment. That is today’s music.
So why, you may ask, is something so unremarkable so popular?
Two reasons why: convenience and marketing.
Regarding anything that has to do with entertainment, the average person dislikes putting in effort. They either use their cerebrum side of their brain enough through the day or just do not like using it at all. It consequently does not matter what they listen to...as long as it is accessible and trendy because it is a good way to create discussion in society.
The music business main targets, though, are children and adolescents. They love young people for reason that they are customarily so unworldly, unsophisticated and credulous, thus easy to hoodwink. For generations, marketing companies have cozened youngsters with the “out with the old, in with the new” philosophy. It has been one of the most successful marketing schemes ever.
Jerry-made and pinchbeck materials inflated and overpriced selling as if it were gold because of fashion and marketing. Someone popular could wear paper-bagged sneakers, and they would be going for 70 dollars per pair. And the same goes with music.
Most kids do not understand what qualifies as good music. They lack the knowledge and comprehensiveness to understand. So, all the media business needs to do is convince them everyone their age likes it, and they will follow suit. They are way more concerned with fitting in and seeming popular than the artistic merit behind the music.
Best way to do this: make the artists either cool looking and/or attractive.
Of course, music is dumbed down for them to relate to it as well. David Bowie’s poetically dark, deep and metaphorical album, Blackstar, would be hard to sell to people whose brains are in the process of developing -- especially when he could have been their grandfather. Which means, they keep the lyrics as plain sailing as possible.
Kids want to be rich because wealth allegedly allows them to live more fun and overall better lives, and they see it through the eyes of celebrities’ TV personas. Which means, songs about making money sell.
Kids want to relish being kids and no better way to do that is to party and have fun. Which means, songs about partying sells. Teenage boys are going through a radical hormonal change, becoming more attractive to girls. Which means, there is no better way to put into words what most boys think in the back of their minds every day.
Girls are starting to become hopelessly romantic, wanting their Romeo to swoop them off their feet. Which means, songs about getting the perfect man computes with their fantasies.
And, of course, teenagers are or starting to date. Which means, love songs that express how people feel – of course – sell as well as the hardships or angst of a breakup.
Rinse, wash, dry, reuse and repeat.
Like the nonsensical George Bush, no kid left behind rule, the music business has mirrored that philosophy too. They want everyone to understand the music, so they make it as repetitive, effortless, and simple-minded as possible. As long as it has a catchy beat, a sense of some purpose and people can shake their ass to it – winner winner, chicken dinner.
Because music now appeals to the lowest common denominator, highly intelligent songs, such as songs about human tendencies, philosophical or political ones and metaphorical ones with deeper/layered meanings, are obsolete. Moreover, the usage of computers allows anyone to become a musician.
Autocorrect can make even tone-death artists sound passable, though its robotic and nasally sound not only makes everyone sound the same. It additionally takes the organic passion and emotion out of the song. As a result of the songs not coming from the heart in lieu of writing for the pop charts, and songs lacking soul -- music is as artificial and superficial as the artists themselves. Human emotion cannot be depict though a computer.
The digital age of music could potentially produce state-of-the-art, groundbreaking music. It could even make something we have never heard before. However, the music business is perfectly content now with polishing turds – recycled beats and crude lyrics marketed as state-of-the-art.
It is harder than ever to get a record deal. It is harder for these indie groups to get enough support, too. It is also too risky for someone to try to invent a new genre or revolutionize one, or even write songs that are thought-proving, intelligently demanding and/or complex, thus barely any artists dare to use colloquialisms anymore.
The music business is just clinging on to their antiquated business models. It has not adjusted or adapted to the changing of the times, finding a better way to sell music than going to the music store or I-Tunes. Music is too accessible these days to listen to free, and they have not found a solution to this problem, and that is why we are force fed this drivel.
For all those reasons,music is sadly in one big state of stagnancy.