ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

NBC Logo/Imagery Analysis [Informal]

Updated on June 26, 2013

NBC ID's Through The Decades

Source
Source
Source
Source
Source
Source
Source
Source
Source
Source

In the modern airwaves 'race' for network pace-setting is lead and defined by...

See results

In analyzing the classic image/branding of what NBC has done to draw in consumer awareness, the broadcast network, historically, seeks to first honor its brand above all, and not necessarily its programming. NBC's 'mission' has always been the on-going continuance of the NBC brand. Competing broadcast networks CBS and ABC make entertainment programming the priority; NBC does not. Packaging of the NBC 'image' trumps all.

NBC's strategy is as artful as it is Darwinian; as such the National Broadcasting machine maintains its savvy poker face in television's historically highest-stakes game of draw. The network's architecture is more akin to an "if you build it they will come" mentality, focused more upon "constructing a mansion," but furnishing it later.

Image and association have always been the network's calling cards: The musical tri-tone chimes, the vibrant colors of the peacock, most notably. In promoting the NBC brand itself ahead of everything else, including programming, NBC 's message seems to be in placing importance on audio responsive association (Pavolv) as well as vibrant color associations.

  • Early 1960s NBC Basic/Standard Broadcast ID
    -For analysis sake, let's use this as a sort of 'core baseline' to establish NBC 's branding. NBC has had a few iconic 'looks' and 'hooks': In the early days when TV was in broadcast infancy, NBC (as did all networks) saw early the importance of associating 'technology and viewing pleasure' with their brand.
    • THE 'SET-UP':
      The closest I can determine as being a 'set up' was the rigid placement of when NBC would brand themselves. Sort of like how we now today know almost down to the second when the Bad Robot will appear in any of J.J. Abram's productions. NBC did the same thing, from early on. Their musical tri-tones, and later their peacock, were inserted like clock-work either prior to a one-second black screen, or one second after credits ended. Later, circa 1960, the SET-UP (from what I am seeing in web-researching) became a one-second musical 'shimmer' of violins before the peacock spread its feathers to reveal its palate of colors on display.
    • HOOK:
      In the black and white days, dating back to 1936, the 'hook' was actually the classic major 6th tritone (G-E-C) from the xylophone, although it almost always accompanied their traditional 'blocky' style ID call letters. The images most commonly associated with NBC are the musical tritones, and later on the flamboyantly colorful peacock. NBC's peacock is still in use today but in a constant state of transformation it seems. Also, sometime around the mid-1990s, possibly 2000's (still researching, having trouble identifying exactly when) the classic musical tritone hook was phased out, in exchange for the rapidly changing and advancing fast-moving flash imagery that the internet provides today. Watch the stunning 2011-2012 NBC brand image montage in the list below.
    • THE PAYOFF:
      Is the collective sigh of relief that just implies "whew! I get this... I remember this.... This is comfortable." NBC has always had a love affair with auditory and visual association in presenting their broad logo and impressions.
    • MUSIC:
      As noted, was the classic Major sixth interval tri-tone, initially introduced as early as 1936 and continuing up through circa 1987-1994 when it appears to have died it's death along with advancing technology.


This could be an analysis that goes on forever and, although traditionally the "last place" network, NBC personally I believe does this by choice. In a race of basically 3 (4 if PBS is counted), the network has traditionally always been a very liberal-minded network, recognizing that in a race so 'short' with so few contenders, there really is no race at all to be had.

This historically progressive mindset has sort of freed NBC and allowed them to sit back and "embrace third place" (Lorne Michaels; 1997).

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)