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Content Writing: The Rise Of Pixar

Updated on December 19, 2019
Ryan Cornelius profile image

Ryan is a poet, article writer, screen writer, copywriter, and song writer.


It was 1974 when Alexander Schure invested into a traditional animation studio. He called the studio the Computer Graphics Lab. He needed a team to run it so he went out looking. He found scientists that shared the same ambitions as himself. Immediately, he knew they were a perfect fit. Edwin Catmull, Malcolm Blanchard, Alvy Ray Smith, and David DiFrancesco became the dynamic team he was searching for. He continued investing in the empire. He provided his team with everything they desired. Despite that fact, they were not satisfied. Schure did not get them the tools they needed to catapult them to be a real film studio to reach their goal. In addition, they were in financial dept. The team began looking elsewhere. They were offered a Job by movie maker George Lucas to work in another studio. That studio had everything they needed. They were convinced that the studio will help them reach their goals. They slowly began departing for Schure. They got new jobs behind his back for about a year. The studio they joined was called The Graphics Group. The group success became large since the move. They started helping the movie star with films. A majority of the group left George Lucas and joined a film company that was founded by former members called Pixar.

Independent Company

Pixar was this way while starting out. This studio has been quietly in the making for sometime. Before it really became big there was The Lamp. The Lamp was an animated cartoon. The cartoon lasted from 1979 to 1991. During that time span they were developing a state of the art computer. A computer that was well capable of producing the characters they wanted. By 1991 it was nearly ready. To be more on the safe side, they teamed up with Disney. The two made an agreement to make the first computer-generated movie. They started to work on a major product called toy story. They brought it to the silver screen, Before that they were producing commercials. While working on Toy Story they still were doing it. They also worked on short projects. In 1995 the project was released and it did not disappoint. The project starred Tom Hanks as the Toy Sheriff Woody and Tim Allen as the toy Buzz Lightyear. The film made millions domestically and worldwide in just a weekend. It gained the #1 spot that weekend and became the highest grossing film of the year. On November 28th, it was the largest IPO of the same year, Toy Story revealed the evolution of animated films. The movies before and behind it had similar results. Some were even better.

Disney Animation

This animation studio helped this project be a huge success. It actually was predicted to be. Before being released in the movies the independent Pixar failed before it. They were given another chance and did not dissappoint. It was a huge success. The movie was one of a three picture deal by Pixar. Despite the success, Disney wanted to downgrade for the second. Those at Pixar disagreed. They wanted that three picture deal to be honored. Sadly, Disney intended for it to be released to video and not the movies. Pixar did not agree. They upgraded it to be back into it. Disney did not approve of the upgrade. They refused to do it. Pixar went on with the creation and the production while Disney handled the marketing and distribution. The collaboration became really shaky. Disney later agreed to distribute everything Pixar produced. Soon after, the collaboration became more shaky. In 2004, they ended it for good. Disney formed Circle 7 Animation. Disney agreed to buy Pixar for approximately $7.4 billion in an all stock deal. During it all they were faced with an hold agreement. Due to the acquisition pending, the disagreement was nullified. It wasn't until 2006, the acquisition was completed.

Independent Success

By this time Disney wanted to buy Pixar. The purchasing price was $7.4 billion in an all-stock deal. The completed Acquisition being completed allowed Pixar to rise to a new level. Steve Jobs owned a huge share of the company. He was promoted and the staff was as well. The Pixar company characters is what sparked the suggestion to sell the Pixar company to Disney. Pixar helped Disney refocus. Pixar remained independent but they were willing to lend a helping hand. Everything about Pixar remained intact during it all. Disney and Pixar continued making great animated films. The two worked well together but made it clear that they are separate. As time went on more changes were made.The fact that Pixar maintained to keep the success they have obtained over the years speaks volumes.


Pixar Studios headquarters is located in Emeryville, California. You cannot miss the building. The Pixar logo is directly in front of it. As time went on, they expanded. Other major companies joined them for the ride. Just as kids love their productions adults do as well. I am one of the adults. I love the way the animation is and the way the stories are written. They seem to cater to the innocent fantasies of children very well. I would not say I agree with them all but I must admit that their story lines are written really well. What stands out about them is how careful they are when it comes to catering to their audience. For example, when Toy Story 2 came out they deleted a scene due to sexual misconduct in the film. I don't think that it was much but they made sure that kids were not confused. The smallest mistake could have been monumental. Everyone knows toys, cars and more of their characters talking was unrealistic but they gave children a sense of innocence that no film company has really done. What stands out the most to me is the animation. I really think that played a huge role.

© 2019 Ryan Jarvis Cornelius


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      10 months ago

      Good analysis!


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