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How to create publicity. Paris Hilton, Martha Stewart, Sharon Stone, and Sarah Palin create celebrity

Updated on January 22, 2011

TV Anchor Rebels Against Hilton News Saturatin

Here's a lesson to be learned for celebrity marketers. There comes a point where sane people will begin to rebel against the saturation effect.

Anchor refuses to lead bulletin with Hilton

Paris Guardian

Saturday 30th June, 2007


TV news presenter Mika Brzezinski refused to lead her bulletin with the latest Paris Hilton story, tried to set the script on fire and even fed it to a shredder machine.

Mika, a presenter at MSNBC's 'Morning Joe' show, refused to read about Hilton's release from jail ahead of items on Iraq and developments at the White House, reports

She repeatedly argued with her co-presenters about it being the lead story.

She told viewers: 'I hate it and I don't think it should be our lead. I just don't believe in covering that story, at least not as the lead story on the newscast, when we have a day like today.'

Then on the next bulletin she took a cigarette lighter of a co-presenter and tried to burn the script.

She later refused to read it for the third time and took the script to the shredder and fed it to the machine. When images of Hilton leaving jail were shown, Mika had her head in her hands as the camera returned to the studio.

Very Funny Scottish Humor about the Queen at the White House and Paris Hilton in Jail ("the PUBLICIST told her it was ok to drive")

Paris Hilton/ Martha Stewart / Sharon Stone:The business of celebrity

All you marketing gurus out there might be interested in a few words on the marketing of celebrities.

I recently read a quote from a film star in which he said: "We aren't paid to act, we're paid to sell movies."

When I see a celebrity I think MARKETING!

Now for Paris Hilton

Paris Hilton is the logo for a commercial industry called Paris Hilton. They sell clothes, perfume, DVDs, endorsements of products, etc., etc.

Paris Hilton is a corporate marketing strategist.

She started by marketing a sex DVD and her comet rise to fame began.

She markets her products by flaunting her connections with other celebrities and by engaging in behavior that attracts papparazzi and gets into tabloids, on the internet and even in staid old newspapers and magazines. For example, on June 8, 2007, 368 articles were listed on the Google News site about the replacement of the general who oversees U.S. forces in the war in Iraq. But for stories with headlines like "Weeping Paris Hilton Ordered Back to Jail," there were 2,481 posts. Two hours later, the total was almost 3,000. (source)

She is smart and driven. I don't pretend to know anything about her inner emotional life and perhaps she'll crack up. But that will make headlines, she'll be treated and go back to her successful life of selling herself and her products.

Martha Stewart went to jail. Celebrities do bad things all the time and get into trouble all the time. No, I don't think Martha Stewart intended to market herself by going to jail, but it did get her a lot of publicity. Remember the old saying, "I don't care what you say about me as long as you spell my name right."

Sharon Stone flaunted her nether regions. She's also a good actress, but even a good actress has to keep her product, herself, in the public's eye. They act but mainly they sell movies.

Yes, I think celebrities plot to keep themselves in the public's eye. They are surrounded by publicists, lawyers, consultants, etc., etc. I'm not saying it's bad or good: it's the way the celebrity system works.

Am I cynical? Are the celebrities, publicists, lawyers, consultants, etc., etc. cynical? That depends on what you mean by cynical. Business is business and being cynical is just another name for understanding, in this case, the business of celebrity.

Excellent Article About Paris Hilton as a Businesswoman from The Guardian in the UK

How canny Paris turned into a global business brand

Paul Harris in New York

Sunday May 8, 2005

The Observer

Dismissed as a brainless bimbo, and the star of a sex tape that titillated around the world, Paris Hilton was more an international joke than an It girl.

But now the professional party girl is enjoying the last laugh, emerging as one of the most powerful players in America's celebrity landscape. Hilton has created a huge, lucrative business empire which includes nightclubs, her own clothing brands, an energy drink and, of course, herself - last week she admitted charging up to $200,000 for a 20-minute appearance at parties. 'If it's in Japan, I get more,' she said.

The rise and rise of a woman seemingly famous for being famous has stunned celebrity-watchers. 'Paris Hilton is A-list. She's a genuinely really big star,' said Professor Robert Thompson, a popular culture expert at Syracuse University. She's also a canny money-making machine. Her business interests stretch far beyond posing for paparazzi. She has her own perfume line and is planning brands of make-up and a men's cologne. She sells her own jewellery, clothing and handbag lines. As befitting an heiress with the Hilton name, she will soon launch a chain of hotels.

She co-owns the Club Paris nightclub in Orlando, and is expected to roll out a chain of similarly branded nightspots in other cities, including Las Vegas and Miami. Hilton also has a record deal in the works, stars in the horror film House of Wax now showing in the US and is to shoot the fourth series of her reality-TV show The Simple Life .

'She has become this amazing American story. She is a complete 21st-century celebrity, using all these new outlets,' said Thompson. Some are even comparing Hilton's burgeoning success with that of another master of self-promotion, Donald Trump.

Perhaps it is no surprise then that Hilton has already written her autobiography - she is 24. Confessions of an Heiress is full of self-parodying advice to future wannabe stars. One section on how to be rich unhelpfully suggests: 'Be born into the right family. Choose your chromosomes wisely.' Another contains the instructions: 'Never, ever wake up before 10: never go to bed before three. Normal hours are for normal people. You never want to be normal.' Despite, or because of, such inane prose, the book has been a bestseller, at more than 100,000 copies. It is now on its 12th print run.

This is all a long way from the release of the infamous sex tape last year which first catapulted Hilton into public consciousness. The homemade tape of her having sex with her then boyfriend, Rick Solomon, rapidly spread via the internet, then became one of the bestselling pornographic videos ever, inspiring acres of newsprint across the globe. Far from destroying Hilton, the film made her. She publicly condemned it and claimed to be a victim of a cruel ex-lover, but it also made her a lot of money with a cut of the royalties.

'Bizarrely, that was her equivalent of a breakthrough role for a movie star. Everything else she has done was built on that sex tape,' said Thompson.

Although derided as brainless, Hilton has shown a genius for creating celebrity. She has signed with top Hollywood agency Endeavor after being pursued by dozens of rival companies. Her publicist is famed Los Angeles PR man Rob Shuter, who handles celebrity entrepreneurs including Sean Combs, better known as P Diddy.

To cap it all, the New York Times published a gushing profile and interview last week. The article was a long way from the tabloid fodder and gossip columns from where Hilton emerged. She told the paper: 'Now I'm trying to build an empire. I don't want to be known as this Hilton hotel girl my whole life. I want to make my own name.'

Against all the odds, and many people's idea of good taste, it seems Paris Hilton is doing exactly that.

Click to go to The Guardian Unlimite UK

Interesting books about the celebrity game


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