ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Role of Social Media in the Rise of Narcissism among Millennials

Updated on November 25, 2018

An epidemic of narcissism has swept across the student population during the past one and a half decades all over the world. Usually, the oldest people have the highest rates of narcissism but, surprisingly, the epidemic has been sweeping across the population of the Millenials. So this is clearly a generational shift.

According to the Pew Research Center, anyone born between 1981 and 1996 will be considered a Millennial. This generation is alternatively also known as Generation Y or the Net Generation. However, the generational cutoff points aren’t exact because many experts have different views.

Millennials grew up with computers, the Internet and the graphical user interface (GUI), which makes them adept at understanding interfaces and visual languages. They tend to perform computer-based tasks more quickly than older generations.

Their comfort with social media makes them good at self-promotion and fostering connections through online media. But this approach often results in an issue when comparing themselves to peers.

Millennials are sometimes frustrated by the grass seeming greener on the other side of the fence. That impression may be due to people’s image crafting, which emphasizes their good qualities and exciting parts of their lives.

Researchers have found that for people in their 20s, Narcissistic Personality Disorder is three times as high as the generation that’s 65 or older.

Traits of Narcissism –

Its basic traits are mentioned as follows:

  • An exaggerated sense of self-importance
  • A sense of entitlement that requires constant, excessive admiration
  • Expectation to be recognized as superior even without achievements that warrant it
  • Exaggeration of achievements and talents
  • Pre-occupation with fantasies about success, power, brilliance, beauty or the perfect mate
  • Belief that they are superior and can only associate with equally special people
  • Monopoly of conversations
  • Looking down on people they perceive as inferior
  • Expecting special favors and unquestioning compliance with their expectations
  • Taking advantage of others to get what they want
  • An inability or unwillingness to recognize the needs and feelings of others
  • Envious of others and believe others envy them
  • Behaving in an arrogant or haughty manner and coming across as conceited, boastful and pretentious

Narcissism and Use of Social Media –

A new study by Swansea University published in ScienceDaily has established that excessive use of social media, in particular the posting of images and selfies, is associated with a subsequent increase in narcissism by an average of 25 percent.

Narcissism is a personality characteristic that can involve grandiose exhibitionism, beliefs relating to entitlement, and exploiting others. However, there are some distinct differences between someone, who has narcissistic traits and someone, who may actually have the narcissistic personality disorder.

In fact, most people have a bit of a narcissistic streak, which is really more of a spectrum than a clear-cut disorder.

Researchers have found that Narcissists use Facebook and other social networking sites because they believe that others are interested in what they're doing, and they want others to know what they are doing. In general, social media websites encourage self-promotion. People often utilize Facebook to look important, special and to gain attention, status, and self-esteem.

Nearly everyone presents an unrealistic portrait of oneself. But the unrealistically sunny picture that so many social networkers paint can have a negative psychological effect on their friends or followers.

The Conclusion –

According to the Pew Research Centre, the Millenials have the highest average number of Facebook friends, with an average of 250 friends vs. 200 of Generations X. Moreover, 55 % of them have posted a selfie or more to social media sites versus 20 percent of Generation X.

It can’t be said for sure whether narcissists use platforms such as Facebook more or using them is associated with the subsequent rise in narcissism.

While Facebook is certainly a platform for narcissists, it is a mistake to assume that Facebook or similar platforms alone has caused this spike in narcissism. Many favor the argument that the rise in narcissism among Millennials may have less to do with our social networks online and more to do with our social networks at home.

Researchers have shown that children offered compliments for a skill they have not mastered or talents that they do not have are left feeling emptier and more insecure. Only when children are praised for real accomplishments, they are able to build actual self-esteem.

Nevertheless, it can be safely concluded from the results of a number of studies that the use of social media is responsible to an extent for the rise of narcissism among Millenials. It does so by potentiating the narcissistic streak in those, who have it innately. Conversely, those, who don’t have such a streak, are motivated to do what their friends have been doing on the social media, thereby developing some of the narcissistic traits.

Reference –

Swansea University. "Excessive posting of selfies is associated with increase in narcissism." ScienceDaily.ScienceDaily, 9 November 2018.




This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
ClickscoThis is a data management platform studying reader behavior (Privacy Policy)