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Social Media Influence on TV Shows

Updated on March 15, 2018
Kenna McHugh profile image

I've written, contributed to several books on film, and worked in the film industry. I like to share the insights of the movie business.

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TVGuide.com has become the leader in social TV with over 23 million unique users and 4.5 million mobile app installations. Recently, the platform launched its Social Power Rankings. Social Power Rankings are now the latest addition to TVGuide.com’s portfolio of social TV offerings. The Rankings are a continuously updated feature highlighting the most social shows.

TV Guide Ranks High

Social Power Rankings also showcase the funniest and most provocative user comments, curated by TVGuide.com editors throughout each day. The rankings are compiled by tabulating social activity on TVGuide.com, including check-ins, comments, fan page actions, episode discussions, and Facebook and Twitter actions. Social Power Rankings are prominently featured on TVGuide.com’s homepage in addition to its dedicated section.

The Social Power Rankings is social media in itself. Christy Tanner, EVP and General Manager, TV Guide Digital says, “Social Power Rankings allow us to showcase our users’ passionate debates about their favorite shows."

Starz Outlander is a fine example of social media supporting both sides of the cable and the many apps of social media. Facebook as several dedicated pages to the Scottish themed show. Heughan's Heughligans and the author, Gabaldon, sponsors a Facebook page.


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TV Trends on Social Media

The platform enables users to easily find where they can discuss a particular show or episode, right from the TVGuide.com homepage. The rankings join a suite of social features on TVGuide.com that include TV check-in, with over 4 million check-ins to date, and Watchlists, with over 325,000 created to date.

I just took a look at the website and was kind of surprised to see “The Real Housewives of Beverly Hills” (Bravo) ranked as #1. Another surprise was to see “The 84th Academy Awards” show listed as #10. All the hype about Eddie Murphy hosting the Oscar show has place it as a hot social media trend, even though the show’s telecast yet.

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