Television and Social Media
Read “Glee Fandom and Twitter.” Then, on your blog site, create a new post in which you select a television show and write about how that program is utilizing social media in its programming or promotion. Analyze this strategy and appraise whether this behavior should be continued or modified to be more successful.
The first television show that I think of when I think about the different TV shows that utilize social media in its programming or promotion is USA’s Psych. Even though Psych ended last year the social media sites are still going strong. Psych’s first major social media promotion was an online social media game called #HashTagKiller. The #HashTagKiller took place on the Web using Facebook's Open Graph API. The game lasted for seven weeks having used videos created with the cast specifically for the game, puzzles, clues, and Facebook messages between main characters, Shawn and Gus (Warren, 2011). This social media promotion resulted in more than 13,000 unique visitors with 10,000 of the visitors signing up for the game; at its peak the game was fielding over 6,000 requests per minute (Warren, 2011). By the end of this social media promotion Psych had over two million followers on Facebook.
Psych has also allowed its fan base, called Psych-O’s, to influence the plot of some of the Psych episodes. In the episode called “A Nightmare on State Street,” the Psych-O’s chose the plot of nightmares for this episode through online voting (Shwiff, 2014). In 2013 Psych launched a Psych slumber party for their Psych-O’s. The mantra for the slumber party was “Seven episodes. Six hours. No sleep.” The Psych-O’s stayed up all night to watch the episodes and interacted with each other through USA Network’s social watercooler USA Character Chatter where they shared comments and pictures of their favorite Psych moments and won prizes (Passarelli, 2013). The Psych slumber party “drove more than 150,000 Twitter mentions that reached 22.4 million people, with 12 trending hashtags (8 is the U.S. and 4 worldwide) that remained trending for nearly 12 hours straight” (Passarelli, 2013). Currently even though Psych has ended as a show the social media is still live on Psych VS Archive on Facebook. This Facebook page is home to the USA promoted Psych Virtual Season 9. This site gives fans a chance to write and share what they think could happen after the season eight finale episode.
I personally feel that the social media promotion done for Psych by USA was very successful. The social media helped to increase the number of viewers and to keep watchers interested by allowing them to interact with the show, actors/actresses, and the crew. The fact that even though the show is over and the fan base is still interacting on the Psych social media sites to put together a virtual season nine demonstrates the amazing job the show did with their social media. Currently there are also petitions being written, signed, and sent to USA to try to convince the network to bring Psych back to TV. The social media strategies used by USA should be continued if the show returns to TV and used as part of the network’s other shows.
Shwiff, K. (2014, March 19). ‘Psych’ Characters May Return in Movie, USA Network Chief Says. Retrieved April 1, 2015, from http://blogs.wsj.com/speakeasy/2014/03/19/psych-characters-may-return-in-movie-usa-network-chief-says/
Warren, C. (2011, September 29). USA's "Psych" Social TV Campaign Scores With Fans. Retrieved April 1, 2015.
Http://blog.360i.com/social-marketing/usa-networks-psych-slumber-party-smashes-social-tv-records, K. (2013, March 20). USA Network's PSYCH Slumber Party Smashes Social TV Records - 360i Digital Agency Blog. Retrieved April 1, 2015, from http://blog.360i.com/social-marketing/usa-networks-psych-slumber-party-smashes-social-tv-records