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The Charmin Toilet Paper Commercials With Bears: If A Bear Goes In Woods…?

Updated on November 26, 2011

There are many commercials that irritate me on television these days, but the mother of all of them is the Charmin toilet paper commercials with the animated bears. I know that I am pondering what kind of toilet paper, or any other product for that matter, that I think to myself What would a bear do?

Over the years they have become more and more graphic. In the beginning, the bear would do his business behind a tree and either have a successful movement, because of the stellar toilet paper, or an unsuccessful one, because of substandard toilet paper. Those marketing geniuses at Charmin thought THIS was just not powerful enough to show the excellence of the toilet paper. At least at this point, the bear was in the woods where he belongs.

The bears have now moved into a suburban home. The latest bear shenanigans now include a bear on a stack of pillows, realizing suddenly that he has to use the bathroom. Even worse, the young bear stumbles out of the bathroom with pieces of toilet paper stuck to his behind. Really? A bear that lives in a house, that plays videogames, and that has a working plumbing system is the best Charmin could muster up? I want to see these bears waltz into the local market and ask the clerk, “Which toilet paper won’t stick to my bum after I poo?”

What’s even more infuriating is that I only buy Charmin. It has nothing to do with the bears though. Just call me old-fashioned, but I don’t think I want to hear about the bowel movements of bears, or anyone else, on a commercial. They might as well have a human boy in the commercial…but we all know that would just be crude and vulgar. But a bare bear butt? Completely acceptable.

The open-ended old saying “If I bear goes in the woods…” has now been firmly answered with “…he will only wipe with Charmin.”


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    • gail641 profile image

      Gail Louise Stevenson 5 years ago from Mason City

      I agree, too. The bears aren't cute at all. Bears are actually very dangerous animals, and no bear for real uses tp. Its just kind of silly that cartoon bears use toilet paper in the woods, but they don't use bathrooms, until they moved into the house. Bears wouldn't make very good neighbors--that's for sure. Funny hub and very enjoyable.

    • capricornrising profile image

      capricornrising 6 years ago from Wilmington, NC

      (Chuckle) - you've expressed exactly what we've all thought regarding these silly things.

    • amym1010 profile image

      amym1010 6 years ago

      Thank you!

    • zzron profile image

      zzron 6 years ago from Houston, TX.

      What an awesome and very hilarious hub! I totally agree with you 100%. Commercial these days are just getting nuttier and nuttier. I remember years ago back in the 70s. And yes we have gone along way since then, but I remember seeing tampon commercials when I was a teenager and a grown-up would walk in during the commercial and say, " Heavens to Betsy, the next thing you know they'll be showing you how to put them in." And we're all just sitting around going huh, what? Compared to the 70s, commercial nowadays are just short of being X-rated to just plain ridiculous as the new Dairy Queen commercial indicate.

    • guierm profile image

      guierm 6 years ago

      These bears have angered me for years. What do I care about a bear's use of toilet paper? Or anyone's use of toilet paper, for that matter? It has taken one of the truly most personal experiences and turned it into a cartoon about bear poop. Well thought-out response, amym1010.

    • stestifie profile image

      Stephanie Pyper 6 years ago from Sin City

      I hear ya on this one Amy. When these commercials come on I groan loudly. I used to think it was cute but then wondered the same thing. They are probably ONLY using a bear because they can't use humans. Agreed.

    • Daisy Mariposa profile image

      Daisy Mariposa 6 years ago from Orange County (Southern California)


      I agree with the opinions expressed in your Hub.

      I change the channel whenever I see a Charmin toilet paper "bear" commercial on television. There are many commercials I don't like, but the bear commercials are the only ones I've thought are truly disgusting.