The EnterPAINment Industry: Master P
Piercy Miller, the oldest of five children, was born in New Orleans. He grew up in the Calliope Projects. His childhood was not bad. He was not a very bad kid. He had issues growing up just like other kids. He used basketball as a platform for himself to keep his mind off things going on in the hood and he was good at it. In high school he would start on the basketball team. Because of his unique skills at the sport he obtained a scholarship to go to the University of Houston. He dropped out after a few months in and transferred to Merritt College in Oakland, California. There he proved that there was no limit to his life. He majored in business administration. He inherited a large amount of money from his deceased grandfather. Instead of him spending the money buying lavish things, he decided to open his own business in Richmond, California. Sadly, his brother Kevin Miller was killed while he was away. Instead of him being brought down because of it, he felt more motivated. He released a cassette tape with him rapping in 1990.
By now, Miller was known as Master P and that record store was well known. He released his debut studio album through In-a-minute-records called GET AWAY CLEAN a year later. With the record company he released two albums from 91-92. In 1993, he released his first collaboration album with his group TRU. From then on, he kept releasing music. After a while, the albums were successful. His hit single I AM BOUT IT BOUT IT and the albums allowed him to be on stages with major artists in the early 1990’s. With his success in California, he moved back to where it all started. He continued to release music and making himself known. In his home town he released Mr. Ice Cream Man. Ice cream got him to the level he needed. He later got back with his group TRU for the album TRU TO THE GAME before releasing his breakthrough album GHETTO D. With hits like MAKE EM SAY UHH! he got him an MTV award nomination. Despite him not winning, the hits kept coming. Master P was determined.
Focusing on the glorious side is good but you must pay attention to the business. Master P put on all his family. He built an empire. That $10,000 malpractice settlement became an empire. Like he owns that record store in Richmond, California he earned a label with the same name. NO LIMIT RECORDS. The empire he built is a seed capital investment turned into $250 million dollars. He noticed and took advantage of the retail of the music industry. With his empire, he invested in travel agencies, shoe out lets, the retail market, film, music and TV. Along with the few named there was much more. He also managed a sports agency he called No Limit Communications. His NO LIMIT ENTERPRISES company became a powerhouse. He owns his own real estate company called the NEW ORLEANS -BASED PM PROPERTIES. The properties currently control over 100 properties in the united states. In just one year, his No Limit empire grossed over $110 million in revenue. Miller inspired other rappers. Master P has 100% of his master recordings and keeps 85% of the sales. Since he owns the No Limit label he gives the distribution labels 15% in return for pressing and releasing his music.
After the Music
Master P and his No Limit records empire went everywhere. Since 1996, he has been in numerous features that went straight to DVD films. He was also featured in shows. Over time he has been in many films. To name a few there was Gone in 60 seconds, Foolish, and I GOT THE HOOK UP. During his features he always managed to plug his no limit records in there. He also starred alongside his son Romeo in his own show on Nickelodeon. After he plugged No limit in everything he did it came a time when he did not even have to say it. In 2008 he and his cable network made him historic. He became the first hip hop entrepreneur to own one. The network, BBBTV (Better Black Television) was launched a year later. Miller and his son teamed up and made a cartoon for the kids. He and his son were aiming to produce positive, educational and entertaining material for the children. Since he was an icon along with his son, they inspired both Caucasian and African-American races. Master P built himself a life outside of music. He will retire from hip hop and live like a king in his own empire.
Miller showed black men growing up that we are more than rappers. He showed that we are more than basketball players. He dropped out and went to obtain a degree in business. Now, owns one of the biggest brands in history. No man is perfect but the great part about him is how he never let his imperfections stop him. He is not only known for his music but mostly for his business mind. He created a lifestyle he did not grow up having. Current and past rappers praise him highly for his accomplishments. Rapper 2 Chainz stated “he influenced the entire state of hip hop”. Him putting out music every week showed he was not looking to stop. He put on his family. His zeal was seen from the beginning. 2 Chainz even stated how Master P was putting out music that was not even mixed. Just for the fans sake. No great became that way by not trying. They failed at times, but they kept trying. He is one of those greats that understood what it takes. There are no limits when it comes to success and he proved it. Master P is an inspiration to us all.
Do you see more of a businessman than rapper?
© 2019 Ryan Jarvis Cornelius