The EnterPAINment Industry:Jay Z
In Brooklyn NYC, Shawn carter was born. He grew up in Marcy Houses in the Bedsty neighborhood. Shawn Carter kept his early life fairly secret. He and his siblings were raised by their mother. Their father abandoned them. Carter developed a passion for music early. He used to wake up everyone in the house at night banging drum patterns on the kitchen table until his mother bought him a boom box for his birthday. Despite the music, he dealt drugs. At 12, he shot his older brother for stealing his jewelry. He was known as Jazzy around the neighborhood. By the time he got to high school, he was still selling it. He adopted the name Jay-Z because of his neighborhood name. He was shot three times. Jay Z’s name also came from his mentor Jay-O came into the industry with that gangster like image. In school, he often participated in battles with various rappers in the industry in the 1990’s. He first became known to the world- The same image that he carried on the streets. As a result, he was respected as a rapper. He just was not signed to a major label.
Despite him not signing to a major label yet, that did not stop him from releasing music. He released it and sold the music from the trunk of his car. He and a few friends created Rock A fella records in 1995. The record label was independent. Meanwhile, he was still searching. He later signed a distribution deal with Priority records. There, he released his first album. The debut album under the label was a success but Jay Z being the hustler that he is wanted more of it. He signed another distribution deal with Def Jam the next yr. There he released a follow-up album entitled In My Lifetime Vol.1. The album sold better than the first one. During it, a friend that he been to school with was killed. He seemed to use that as inspiration. In the album, he revealed childhood stories of his friend in the songs. As a result, the album reached platinum status. By the time the next year came he was ready to climb the charts. He released Vol.2…. Hard Rock Life. That ended up being the biggest hit of his distribution career. It was an anthem for the ghetto. The album won a Grammy Award. He was releasing hit after hit record since then.
Jay Z becoming successful using distribution deals was an amazing accom-plishment. His street hustling skills came to good use. His success got the attention of one of the prettiest, beautiful artists in the music industry. Her name is Beyoncé Knowles. The couple soon married and had children. Despite living the life, he did have controversy. On the streets he learned a few things and someone trying to game him was one of them. He learned that a record label executive tried bootlegging his music. As a result, Jay Z assaulted the record executive at a night club. His associates created a diversion while he stabbed the guy in the stomach. As a result, he was taken to jail. He was later indicted. He pleaded guilty to third degree assault. He did not do jail time. Instead, he was out on probation for three years. Jay Z said and quote “I will never allow myself to be in a situation like that again. There was no reason to put my life in danger and the lives of everyone depending on me”
Jay Z held on to his word. He stayed clean since that time. Overtime Jay Z established himself as a successful; entrepreneur. Along with a music empire, he had a business empire that was spanning a variety of clothing lines, beverages, real estate, sports teams and record labels. Like most hustlers, he did not stop at the music. He built himself a life after it. He along with a close friend founded Roca wear. In early 2006, he sold the Roca wear company for $204 million. Despite him selling the company, he continues to be affiliated with it. He co-owns a night club called the 40/40 club in New York City. The 40/40 club is also in Atlantic City and Chicago He invested into a company called Carol’s daughter. He had a stake into Barclays center before he sold it in 2013. The businesses never stopped for Jay Z. Eventually, he was known for it. Along with his accomplishments as an entrepreneur, Jay Z became a philanthropist. He founded the Shawn Carter foundation to help kids have what he couldn’t. when he was young. He began using his music to raise awareness of and combat water shortage. He later established a trust fund for Sean Bell’s children. He was also involved into politics.
Shawn Carter grew up rough and did what he had to for survival. He came into the music industry determined to not allow the bright lights define him. Despite coming in with a gangster image he made a change for the better overtime. He used hisMusic as a platform. Currently, he is one of the top hip hop artists, businessmen in the united states. He is known across the world. During his career, he also made movies. In 1998 it was the streets is watching, two years late it was Backstage, then State Property, Paper Soldiers, Fade to Black, the great Gatsby, Made in America. By 2014, he produced his own. Annie in 2014 and rest in Power: The Trayvon Martin Story in 2018. Currently, he is still using his musical platform to stage awareness. He is indeed one the greatest hustlers that hip hop has ever seen.
Do you think Jay Z is the most successful hustler of all time?
© 2019 Ryan Jarvis Cornelius