The Future of Cinema
The Future of Cinema - Part 1
The Barebones for the UK Cinema Scene in 2017
Cinemas have been working hard throughout the decades that there has been theatrical showings of Hollywood 'big' movies. This dates back to the dawn of movies. This was once the only affordable option to see the latest movies (or movies, in general), compared to todays technological break-thoughts; enabling the ability to watch movies just about anywhere - through the assistance of a laptop or tablet that has internet connect-ability.
Our research into future cinema complexes at first brings us to the current day for cinema complex infrastructures, and for these findings it made best sense to go to the country’s capital, in this case being London. In London, there are more than a few options for a cinematic experience, such as these:
- Empire Cinemas
- Those looking for the rich (in-depth), and exceptional - Electric Cinema
"IMAX Is Believing. It’s an entertainment experience so real you feel it in your bones, so magical it takes you places you have never been; so all-encompassing you’re not just peeking through the window, but part of the action. Behind it is a world of high technology – proprietary software, architecture and equipment pioneered by IMAX.
IMAX is unique – not an entertainment or technology or distribution company but all three at once: an innovator with patented technology; a Hollywood insider that partners with the world’s most celebrated moviemakers to enhance their biggest blockbusters and documentaries; and a global enterprise with more than 738 theatres in 53 countries. There’s only one IMAX, and once experienced there’s no going back."
There you have it, Empire Cinemas definitive views on the cinematic IMAX experience. Basically, IMAX is an entity of its own, and cinema companies are being fast innovators in adopting the technology for the use of which in their own cinema multiplexes. The little guy cinema businesses are suffering from the shift in technological innovations, and so the larger cinema companies can waste no time in making the necessary investments so that their cinema screens are all using the best and most up to date technology.
by IMAX (at Empire Cinemas IMAX listing)
Now, onto Empire Cinemas
First off, yes this is the same company that owns Empire magazine (a US cinematic film magazine - discussing the latest movies, cinematic innovations, and home at the movies technology advancements).
In the UK, there is an Empire Cinemas multi-complex located in all of these places; (E) Birmingham Great Park, (E) Sutton Coldfield, (E) Bishop’s Stratford, (E) Catterick Garrison, (E) Clydebank, (E) High Wycombe, (E) Ipswich, (E) London Haymarket, (E) Newcastle Upon Tyne, (E) Slough, (E) Sunderland, (E) Sutton (Surrey), (E) Swindon (Greenbridge), (E) Walthamstow, (E) Wigan.
The Empire Cinema uses IMAX technology for all of its theatrical movie showings, and this has become standardised across the board for successful cinema companies. To understand the scope of the Empire Cinemas - is to have been to Empire Cinemas. In certain Empire Cinemas complexes audiences enter through tunnels beneath the rows of chairs, and this is a very appealing and all be it pleasing layout for a cinema multi-complex.
Next up is Electric Cinema
This cinema is an odd-ball cinematic experience since there is no IMAX, no 3D, 4DX, or any exception on the front of technological breakthroughs for the cinematic universe in the height of 2017. Then again, this is meant to be a more select (all be it - somewhat choosey) cinematic experience that takes people into a different time era, and the sofa chairs, warm food servings, a fine selection of wines/champagne, decretive features, and old-fashioned built building infrastructure make for that oddball cinema going experience.
"The Electric Cinema Portobello, the oldest working cinema in London, and its sister screen, the Electric Cinema Shoreditch, East London offer audiences a unique cinema-going experience. Programming is a mix of mainstream, independent and world cinema, including a range of special events and screenings.
Both venues place an emphasis on comfort with armchair seating, cashmere blankets and a choice of snacks and drinks from the fully-licensed bars."
Finally, leaving the most accessible cinema company till last, Cineworld
Cineworld has the most cinema multi-complexes in the UK, covering all regions throughout the land. Cineworld has transitioned over to IMAX, using the same technology to bare the resemblance of innovation and the technological demand for perfection improvements at the screening experiences for consumers.
Super screen is also another trending feature to Cineworld’s unique screening multi-complexes, as it enables a much larger viewing angle for audiences sitting within these specific cinema screening rooms. People have slowly been becoming accustomed to curved televisions in the home, and Cineworld are answering a newly founded (why not?) with their even bigger (than big) cinema multi-complexes.
But, the most exciting thing to happen since the multi-complex cinema theatres to the cinema going experience is the introduction of 4DX (experience it first, only at Cineworld cinemas). 4DX is tag-lined - “Be in the movie”. 4DX is described as “providing a revolutionary cinematic experience which stimulates all five senses, the 4DX includes high-tech motion seats and special effects including wind, fog, lightning, bubbles, water, rain and scents, in both 2D and 3D formats. These effects work in perfect synchronicity with the action on screen - creating the most unmissable and exhilarating cinematic experience yet.”
How Are Cinema Companies Looking Today - in 2017
Owning a cinema company sounds like a sweet deal, as there is always some kind of superhero action blockbuster that people want to go and see, or perhaps those awesome animation movies that families love so much, and they are all bound to be reeling in the tickets around the time of their initial launch - perhaps even 3 weeks in and those very same movies are still bringing in unexpected bouts of audiences.
Since Warner Bros sold their cinema complexes to Cineworld in the UK there have been fast changes in the direction of technological innovations to bring people into the cinema theatres more often to spend more money. Sure, there are always going to be blockbuster movies, but this is a tight-knit relationship formed between the box office, movie production studios, cinema complexes, and customers/consumers, and everything needs to work in sync with one another.
Cinemas make their best income from Fridays, Saturdays, Sundays, and Wednesdays - as everybody knows Wednesday is Orange Wednesdays, so when you buy one ticket, you get the other for free. As a matter of fact, the Orange Wednesdays may not even be a thing anymore, but they were previously at Cineworld cinemas in the UK.
There has been ludicrous controversy recently over the reliability of customers all paying their fair share towards the movies that they watch at the cinemas. This all started when an app company charged a fee of just £10 per month for unlimited movie viewings at your local cinema theatre, and if the cost of a ticket is more than £10 (such as with 3D) then the customer need only pay the difference. Sounds good, only Cineworld (the UK’s biggest distributor for multi-complex cinema showings) charges more towards the figure of £20 per month for access to unlimited movie showings at their cinema theatres, and one can only wonder how the system is being beaten.
What Needs to Happen to the Cinema Multi-Complexes if they Hope to Breakthrough to A New Age of Cinema Going Experiences
First off - the 4DX sounds like a swell experience, but this feels like it needs to be coupled with something more, and something more surreal visually speaking. Great... if chairs move great, if the smells of rivers, oceans, beaches, popcorn, and blood start appearing through pockets in seats then all the greater, but is this enough? Well, sure, who wouldn’t love the scary sensation when you can actually smell blood oozing out of torn flesh in a zombie movie. Too much? Perhaps, but that authentic smell of popcorn in the cinema screening room might be a nice added touch to the experience.
Secondly, there is a missing link to the connection between movie theatre goers and the people that are making it all happen. It feels as though there is a machine processing your transaction, a bored (lifeless) ticket ripper, and long empty halls with too much space that it almost makes a person wonder if they have taken into consideration the idea of minimising walkways to set the stage for tense feelings. If there was only a tight corridor to get everyone into the cinema screenings then there could be an amusing, sociable element to just walking into the home of a cinematic universe. Sure, cut a few costs with having machine cash/card pay places, but never cut short the amusements and open dynamics for an experience bettered before the actual entering of a cinema screening room. Todays Cineworld experience offers the best in terms of technology, but the authenticity is severely lacking, and that either pushes people to smaller cinema theatres (without the multi-complex), or god forbid - the act of illegally watching a theatrical movie on the internet.
Back when Warner Bros. owned and ran their cinema complexes they had an authentic appeal, and the huge glass walls between the customer and the ticket seller was a little over-the-top, but in essence it maintained the authentic cinema experience. But, instead of moving away from the (what was…) original cinema experience, companies like Cineworld and Empire Cinemas got big in the industry and decided that everything should feel like an automated machine - so that people can come in - have their (whatever) experience - and then leave so as to have a steady flow of those coming in, to those coming out.
There is still more to come. 4 parts in total. Part 2 available.
The Future of Cinema - Part 2
Cinema Future Predictions
Now, we are moving past the hustle and bustles of current cinema, past cinema, and the otherwise cinema (you know, in France, Germany, Switzerland, the US of A, or wherever). It is time to take an in-depth dive into the oceans further, way beyond the horizon. Here, there is no telling what could happen, as we move ahead into a time that is roughly a decade from today (todays 23rd October, 2017), making it 23rd October, 2027. The sun is shinier than it has ever been before, and the moon has stretched for 60 days until it reaches its full peak. The nights are lesser, and the days are longer - sorry, I feel that at this point there should be a slight alteration to - the moon and sun will have no increased affect on your horizon and your dawn, ever.
Anyways, in 2027 the cinema theatre scenery is going to be bedazzling, as cinema multi complexes are going to rotate on a foundation axis that makes the entire cinema experience feel more like a rollercoaster ride. The 4DX experience (that we have only recently been introduced to in 2017 - by Cineworld) will have skipped ahead some, and the final result in 2027 will be the 360 degrees experience, as it capitalises on the cinema goers feeling of complete change. One minute you feel like your stood staring high into the cloudy sky, and the next minute movement vibrations lined throughout the floors make you feel like your tumbling off the side of a crumbling rocky mountain edge. 360 degrees cinematic coaster is the one time opportunity to be a part of the movie experience; seamlessly dancing, fighting, tumbling off cliff edges, shooting a 50 Calibre sniper rifle, dodging bullets in the White House. How is this going to be made possible? Where there is a will, there is a way. Perhaps the building could be shaped like a dome, and the inner-of the inner area could be enabled to rotate on a 360 degree axis, and this cinema could be named cinema coaster - as it brings together the theme park and cinematic experiences.
Second Coaster 2027
OK, the first idea was good, but was it really the future that cinema goers are dreaming of? Doubtful, but better than 4DX (whatever…).
Now, the second idea is going to blow your mind, wake you up (yeah, you passed out), and then blow your mind, again. This idea is so good there will be future people chanting about how much money this idea made from beating out Microsoft and Apple’s share prices - because no one was spending any time on computers or smartphones because this idea was taking up all of their time.
This is the “Orbit” coaster cinema theatre, and the cinema rooms are spacious in design, but the fun is in the unique articulate design. The room is covering a much larger surface than can actually be seen, and the cinema is one of a completely new dimension. Cinema goers are strapped into seats that are in a downright position with the chairs laid flat on the ground, and everyone is looking up at the ceiling. The cinema screen is on the ceiling, and the whole point of this outrageous design is that it creates a sense of joy and laughter, but it can also create a sense of suspense or horrific fear - depending on the type of movie that the audiences are enjoying.
The movement is somewhat unique in these coaster chairs (yeah, sorry, forgot to mention that the chairs are on mechanics), as depending on the scene in view there are certain movements that the chairs can do to replicate a certain scene; as for instance, if there is a scene where Jason (Friday the 13th) is chasing down a helpless victim in Camp Crystal then the chair could shake around (but only slightly). This should give the audience member the feeling of a character running, and to form a sense of suspense the chair could even have vibrations that give the chill effect down the backs of peoples spines. The idea is somewhat ‘out there’, should we say, but it does offer a whole new cinema theatre experience that has never been made possible before. Plus, given that we are 10 years into the future, the whole idea behind the name, “Orbit”, is that the cinema on the ceiling is placed in such a way as to form a curved panel view to give the feeling of intensity.
At the Cinema!
Which cinema theatre do you prefer?
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