ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

The History of Rock Video

Updated on May 6, 2011

Rock or music videos to promote a song or story behind the song can be said to have started with Elvis in his first film, Love Me Tender, which was also his huge hit. It really depends on what your definition of what is a rock or music video. One could easily splice of the segment where Elvis sings Love Me Tender (1956) and use it as a promo for the song, which is all a rock video is. However, it was never done that way until....The Beatles. Most would agree that their 1964 classic movie, A Hard Day's night, using hand held cameras, was the first rock video. Especially in the iconic, Can't Buy Me Love, segment with the boys running wild and goofing off while filmed from the air. Oh, there are others, like, This Boy, a song was awesome harmony and Ringo walking along the river feeling rejected and alone. But again, short films to promote a song were not done until....The Beatles did it for the rocker, Paperback Writer and Rain in 1965. It was specifically planned as a rock film to promote the song within three minutes.

Then, two shows were aimed at teenagers, Hullabaloo and Shindig. The first, was rare because it was broadcasted in color, the latter, in B\W. Anyone in rock worth their salt played on them, even the Stones and Beatles.The idea of short films to promote a song continued to get attention, usually, The Beatles or Stones do them.

The name rock video was really the reason why there was MTV in 1981 and for years later. In their early years, that is all they played. Anyone who produced a short film or video promoting their song was played on MTV as in one big endless loop, hosted by some nice guy or girl. The first video they aired was by the Buggles (?) entitled, Video Killed the Radio Star. The first controversial video was by Devo and their song, Whip it, where a woman's clothes were ripped off from a lashing. Of course, Michael Jackson's, Thriller, from 1983, is regarded as the most costly, $500,000 for 14  min of song and dance. The next infamous video came in 1986, with Robert Palmer's, Addicted to Love. It wasn't him that was getting eyes, it was the statue-like, yet mezmerising women with guitars behind him! They would set fashion trends for many years-so hot! Up until 1990, Madonna's videos really were nothing artistic, then in 1990, she had David Fincher (Social Network) direct her Vogue video, which remains visually beautiful.


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)