The Movie Lionsgate Had to Release: LOL
What a strange string of events. Lionsgate Studios, one of Hollywood's most respected producer of films, forced to release Miley Cyrus' new teen movie, LOL, in 100 theaters in seven US cities because of contractual obligations with foreign distributors.
Basically, the teen movie centers around Miley and friends facing betrayal, love, thought it was love, rejection and friction from over controlling parents (Demi Moore) at age 17 or 18. Very familiar territory for just about all adults with kids. Some things simply never change. The one twist in this film is how the social media and technology plays into the raw emotions of a teen. Miley was hoping it would be a sort of breakout role, transitioning from teen to young adult. Well, physically, she already has. No longer the harmless, Hanna Montana from Disney.
Judging from the reviews of those who have seen it, perhaps Lionsgate has a bad feeling about the movie. I have not see one good review on the film. All say the same thing that Miley seems unable to prove she is an actress. The movie is dull with teens constantly texting and getting on Facebook and even Demi Moore, can't seem to act either. Lionsgate refused to market the film after it was ready to release. The best they had hoped for was that the movie would go direct to DVD, which was prevented, and released in the US in early May. To date, the film has grossed only $45,000. However, many of the reviews from film critics did praise it more than the viewers have. The bottom line is that the movie cost $11,000,000 and its revenue so far is just paying for film incidentals.
That must be a record for one of the worse films. Or, just how important it is for studio marketing is for a film's success. Miley's first film was quite the opposite. The film will continued to be released in drips internationally in the coming months.