Top 3 Ways To Alienate People
Don't Misuse Your Social Media
Let's face it, social media is the way forward and a lot of connections are made via the internet. If you've read any of my previous hubs about self promotion for music artists, then you'll know that I'm big on the idea of using social media. It can really help you. Make use of it in a positive way and you'll garner some form of success. But, you have to do it the right way. If you're not familiar with Twitter and Facebook then you mustn't be from this planet! An awful lot of friendships are made every day on those platforms and you can use your account to fit your own purpose. You can make great music connections, form and become part of numerous groups and promote, promote, promote! What you don't want to do is cheese people off! The internet is a funny thing because it's all about what's written, theres no intonation with text, no matter how detailed you make your writing, so some things with some people can unfortunately become lost in translation. You need to be clear with your posts to minimise misunderstandings. Both Twitter and Facebook have private or direct messaging where you can have private conversations with people. I have made a few deals with people this way and have found it rather useful. Other people use the private inbox to send you links to their music. There is nothing wrong with that at all, but, when they never speak to you in public, or private, yet want to self promote by sending you a link to their youtube or Souncloud account, or ask for you to vote for them in a remix competition, that can come across a bit rude. I get quite a few direct messages like that and 90% of the time I ignore them because they made one fatal error with me.. they failed to engage with me. I'd be more likely to listen to someone's work if they built up a rapport with me first, most people would be like that. Fail to engage with me, you've failed to convert me into a fan!
Why You Should Not Buy Followers
If you're a musician or music producer and you've never heard of Soundcloud, where have you been? Although there are plenty of places to upload your tracks to help market and promote what you do, Soundcloud is definitely at the top of it's game for doing all of that. When I first created my Soundcloud account and uploaded a few tracks for my label, I did generate some interest and after a few months I'd get a few inbox messages. They generally boosted my ego by telling me that my music was good and if I needed more genuine followers to go to this-place.com to get a steady flow of more followers. I tended to ignore these messages because they were identical from different accounts - one way to sniff out a scam! However, I was told by a good friend about a site that offers numerous services for a tiny price of just $3 to help boost your plays, comments and follows. I'd worked hard on putting together a solid set of music and my listens were only trickling up by sometimes a couple a day, there were some likes and reposts, but I wanted more. Soundcloud is based on those things in order to get you more recognition. All of a sudden paying $3 to boost listens not only sounded perfect, but drew me in. I googled the site that was mentioned to me and found out how I can enlist someone to do the job of getting more plays for my tracks. I didn't know how it worked, but just knew that it couldn't hurt. Overnight after paying the tiny amount of money, my plays were boosted by 24,000 listens. I couldn't believe it, but I knew something was off because after all those plays the number of likes hadn't gone up. I thought that there was no way that many plays were had, yet no one liked it. I decided to investigate how it really worked and admittedly this was something I should have done beforehand, and to my horror I discovered that no one really listened to it. It was done by bots. That would explain the lack of interaction (no likes, no reposts and no comments). I wasn't happy with this and so I deleted that particular track and uploaded it again to this time let the likes and listens go up naturally. So why can this alienate people? The Soundcoud, Youtube, Facebook and Twitter communities are quite switched on. They can see things that look odd, such as likes up by thousands overnight. It's is a well known fact that people buy likes, plays and follows. When you have odd activity on your posts, people will come to that conclusion. The worst thing is to end up with a reputation of being someone who has to buy their following from fake accounts, even if you have good music, that can be a setback. I do believe it has its uses to slightly boost your profile, but one must remember that if all the interaction on your profile is fake, then you really aren't spreading your music to anyone. If no one is actually listening, then no one is buying. The long and short of it is that your $3 is buying your way to be listened to by bots instead of creating real fans of your music!
Don't knock Others Down
Musicians and music producers tend to know other people in their field. What I quite often see is musicians or producers who negatively comment about other people's abilities and this could be for real reasons, out of jealousy or both. To other musicians the music they hear is often based on picking apart the track and understanding how it was done, how technical it was or wasn't, how good the mix-down was and possibly the musicality of it all. To the average listener it's either they like it, it's just OK, or they don't. The consumer hears it as a whole and base their decisions on whether it's to their taste - after all music is subjective. When you are somebody not seen to encourage other people's efforts, being very negative and not giving any constructive criticism, it paints you as a not very supportive and arrogant person. There's nothing wrong with telling the truth, but how you tell it is what's the most important here. The self-centred approach is off putting to the masses and you can lose the ability to gain people's interest in your own music. When you're seen to be exchanging positively with other people, giving feedback in a positive uplifting way, you not only make them feel good about themselves and their journey, but make yourself look good, too. This can help to build your reputation because let's face it, if you make good music and come across as nice and helpful to others, it's not going to go against you is it! You do need to be genuine with your approach, no one likes a faker and if you can't say something nice, don't say anything at all, but if you can, do. Building other people up can build you up, too.