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VINYLMANIA: When Life Runs at 33 Revolutions Per Minute
The powerful, yet welcoming smell of old cardboard, beckoning you; the smooth and illustrious feel of a jacket's sheen, edging you to the point of detonation; the crisp, and proximate sound coming from a turntable as it plays your favorite record like a prophet's sermon on the mount.
This is what vinylphiles, vinylmaniacs, and vinyl collector's love about vinyl records.
This travel through time love is unprecedented. After all, does anyone value VHS tapes, Betamax, or laserdiscs to watch their favorite movies? And while the children of the 60s, 70s, and 80s grew up with vinyl, younger collectors today have access to music through mp3s and CDs, yet choose to dig up the past.
Why is this?
In an age of technology, where almost daily strides are made in the so-called "improvement" of music's quality and accessibility, vinyl lovers are moving at a heated pace in the opposite direction. Some love records for their nostalgic properties, even treating them as art by framing their favorite covers; others say records sound better, while many others value the physicality of vinyl.
When downloading an mp3, or even buying a CD, you don't physically retain the music - only the access to a file. Records, however, offer the physical imprint of your favorite music. Long after a solar flare or a nuclear war has turned the technologically driven future into a deadly Mad Max-esque apocalypse, records can still be played with a needle and hand-crank. Unfortunately, like Phil Collin’s time on stage, your itunes playlists will be gone forever.
The physicality of records also mean a difference in sound. While many claim records do sound better (this may or may not be the case, depending on who you ask), more importantly, they sound as though Jagger's voice box, Page's guitar, or Moon's drums are right in your living room. Because the grooves of a record capture the actual sound produced by these elements, they are organic, and retain a living quality not found in digital format.
One of the more interesting facets of the vinyl world, however, is how it brings together people from all walks of life, age, and race - who value these traits of vinyl. From the 40 year-old dad with two kids going through a mid-lfie crisis, to the bohemian music junkie, to the savvy investor placing his fortune in vinyl instead of gold, records have a power to unite, simply because they are music. Ever heard that old saying, “music is the international language?”
As the world deepens itself into a world of technology, vinyl is experiencing a slow, but sure death. This is where the important documentary film,Vinylmania: When Life Runs at 33 Revolutions Per Minute comes in (see trailer below).
If you’re a vinyl lover already, or aren’t and always wondered what all the fuss was about, Vinylmania is the perfect film for your eyes. Directed by Italian filmmaker Paolo Campana, this great film takes a look at the world of vinyl love, and explores what such a love means in a technologically driven world.
Concieved and produced over a ten year period, the film follows Campana as he travels to over seven different countries with his portable trax Vestax record player, investigating the love of vinyl felt all over the world.
Including interviews with French musician Philippe Cohen Solal (of the band Gotan Project), Winston Smith (Artist, who created album art for Dead Kennedys and Green Day), Peter Saville (revered album cover artist) and DJ Kentaro (2002 DMC World Champion), the film seeks to answer “what makes vinyl records so legendary? Simple nostalgia? Possession? The search for identity? A cry against the fast food music?”
In order to adequately distribute the film, however, Campana needs help. Campana is striving to reach a $33,000 goal (almost $10,000 has been raised at the time of this article’s publication) by November 10th at 1:22 p.m.
One of the most significant elements this film captures is the essence of what it means to love vinyl. From the feeling of finding the one record your collection has gone without, to the memorable days spent in record stores discussing music, this film is truly an important cultural expression for future audiophiles.
Campana once stated, “My mother used to wake me up with a vinyl record. It’s the first thing I remember about life. Many years have passed but vinyl records have never abandoned me. And you? Have you ever listened to a vinyl record? With its unique sound and crackling that gives you butterflies. Have you ever plunged into the colours of the sleeves artwork? Have you smelled it? Music captures a unique taste, seductive.”
Remember when you were handed your first vinyl and fell in love? If you love vinyl, and want to continue this essence and share it with others, support the film. Time is of the essence! Check out the film's website here: VINYLMANIA: When Life Runs at 33 Revolutions Per Minute, and spread the word.
Long live Vinyl!