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The Simpsons at Chicago 7-11 Kwik-E-Marts

Updated on March 20, 2017
Patty Inglish, MS profile image

Ms. Inglish offers 25+ years successful experience in Medicine; Health- and I/O Psychology; STEM courses, and Aerospace Education (CAP).

A Chicago Kwik-E-Mart.
A Chicago Kwik-E-Mart. | Source

Seven Eleven Has a Sense of Humor

Chicago 7-11 convenience marts display a lot of history in addition to long-time television long-time and generous contributions to the old Muscular Dystrophy Telethons every Labor Day.

Chicago Area 7-11 stores became Kwik-E-Marts to celebrate the cartoon family. They did this to help sell over 1,000,000 Sprinklicious Pink Donuts in July 2007 and to promote the series and movie.

Click thumbnail to view full-size
Seattle, Washington joined in the fun.Chicago Kwik-E-Mart
Seattle, Washington joined in the fun.
Seattle, Washington joined in the fun. | Source
Chicago Kwik-E-Mart
Chicago Kwik-E-Mart | Source

The Chicago Kwik-E-Marts became the backbone of a prominent promotional campaign for the new The Simpsons Movie that resulted in high attendance in theaters. The TV show celebrated two decades of The Simpsons since December 1989. By July 2007, this show was still popular after 18 years. The animated comedy reached 28 years' duration in 2017. It may go on to rival the long-lived Doctor Who in England!

Several Chicago area 7-11 Convenience Stores were turned into the Kwik-E-Marts from the TV series in a marketing stunt. Happily, these stores actually outdid the regular stores in customer counts and sales for the 30 days of the movie promotion. People want to shop at Kwik-E-Kart! It was also a good excuse to go to 7-11 more often.

The Kwik-E-Mart at Universal Studios Florida;2009.
The Kwik-E-Mart at Universal Studios Florida;2009. | Source

Dedicated Simpsons fans can visit the Kwik-E-Mart set up permanently in Florida. Have a donut!

A markerVisit the Kwik-E-Mart in Florida -
6000 Universal Blvd, Orlando, FL 32819, USA
get directions

Besides the special donuts, other grocery items available at Chicago Kwik-E-Marts included Krusty O's Cereal, Buzz Cola, Radioactive Man Comics and Squishee Frozen Beverages.

Customers had a rollicking good time and some store employees took on the personas of the popular cartoon characters. It was all a different, animated world for a full month in 2007 and people still talk about it. Many would like to see another movie with Bart and his family.

Click thumbnail to view full-size
The family posing outside of a made-over Kwik-e-Mart to welcome customers to the gift shop at Universal Studios in Florida. The Simpsons' home.
The family posing outside of a made-over Kwik-e-Mart to welcome customers to the gift shop at Universal Studios in Florida.
The family posing outside of a made-over Kwik-e-Mart to welcome customers to the gift shop at Universal Studios in Florida. | Source
The Simpsons' home.
The Simpsons' home. | Source

Return of Spider-Pig

Spider-pig first entered the world of The Simpsons in the first movie and fans hope he will return in any sequel produced. They loved him in a Season 27 TV episode.

This fan is obviously awaiting the return of her favorite hero, Spider-Pig!
This fan is obviously awaiting the return of her favorite hero, Spider-Pig! | Source

What Spider-Pigs Do

Simpsons Sequel Movie in Consideration

On July 27, 2016 we learned that a sequel to "The Simpsons Movie" may be in development. It was announced at Comic-Con to the delight of fans.

Meanwhile, the audience was treated to 13 new episodes that will be included in the shows 28th season on Fox TV for 2016 - 2017.

Virtual Tour, Chicago Kwik-E-Mart

Los Angeles Kwik-E-Marts

Chicago was not the only site of these temporary TV series stores.

The Kwik-E-Mart/7-11 unit sitting nearest Fox Studios in Burbank CA, experienced sales at least a thousand times those of a typical day. Chicago models did phenomenal business as well.

The people of Chicago really loved the idea of going to a convenience store that they had watched for two to three decades in a cartoon series and they felt as though they were living their dreams.

For these fans, it was better than Disney World, Space Camp, or the "nudie bars" another Chicago character, Al Bundy, liked. New customers went to the Kwik-E-Mart every day.

A markerFox Studios in Burbank CA -
2030 Century Park W, Los Angeles, CA 90067, USA
get directions

Thank Heaven for Seven-Eleven

The 7-11 Corporation is a different type of company than the usual convenience chain.

The stores and their workers are punned by comedians of all nationalities for a supposed propensity toward hiring non-local peoples in their store - namely, Asian Indians.

In addition, 7-11 has been consistently one of the largest contributors to the fund raising done by the Jerry Lewis Muscular Dystrophy and Telethon efforts for decades. Jerry and 7-11 are still at it. Happily, this company of convenience outlets has helped to establish treatments and even cures and prevention for some types of muscular dystrophy.

As a company, 7-11 showed good humor by partnering with The Simpsons and making this promotion happen with help from their friends at Fox and the ad agency FreshWorks (Omicron).

Tour and Staff Interview

Qik-N-EZ Mart

Despite 2012 news that series creator Matt Groening admitted that the Simpsons' town of Springfield might be patterned after Springfield, Oregon, the town of Springfield, Illinois prefers to believe that it is the place. However, dozens of Springfields around the US would like the same honor.

The townspeople of the Illinois Springfield point to their own convenience stores - Qik-N-EZ - as the perfect model for the cartoon's Kwik-E-Mart. They also mention their own huge doughnut factory and a large power plant that match those in the cartoon series. This could be the place!

Regardless of the chatter about location, the coordinates of the cartoon Springfield have been claimed in a phantom state bordering all of Ohio, Kentucky, Nevada and Maine at once, which is impossible. Therefore, all of America's Springfields can celebrate themselves as the birthplace of The Simpsons.

Kwik-E-Mart gift shops operate at the Universal Studios parks in Florida and Hollywood, California, along with a KrustyLand amusement park ride.

Bart looks pretty young at the age of 28.
Bart looks pretty young at the age of 28. | Source

© 2008 Patty Inglish

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    • William F. Torpey profile image

      William F Torpey 9 years ago from South Valley Stream, N.Y.

      I'm not into the Simpsons, but the stores look like fun. Interesting hub.

    • Patty Inglish, MS profile image
      Author

      Patty Inglish 9 years ago from North America

      I tired of the series and then had no time to watch, but I would have liked to have had a Kwik-E-Mart in town for a summer. :)

    • Patty Inglish, MS profile image
      Author

      Patty Inglish 5 years ago from North America

      Universal Studios in Hollywood still operate a Kwik-E-Mart and a KrustyLand amusement park.

    • Angel Guzman profile image

      Angel Guzman 6 weeks ago from Joliet, Illinois

      I remember the Chicago Quick-E-Mart was near 63rd/Oak Park on the southwest side. I went :)

    • Patty Inglish, MS profile image
      Author

      Patty Inglish 6 weeks ago from North America

      Hi Angel - What a fun memory for you! Thanks for posting it.

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