The Many Logos of Warner. Bros.
Who let the Animaniacs out?!
We have reached the point where media companies must embrace the "streaming age" and calibrate their looks to work across all platforms. On Nov.13th, WB unveiled a sleek new logo. This marks the studio's 13th(ish) face lift in it's nearly 100 year history. Let's take a gander at some of the lewks the Bros of Warner have been serving us throughout the years.
Coming Out Party (1923-1929)
Warner Brothers Pictures, Incorporated was founded by Polish immigrant brothers Albert, Harry, Sam, and Jack Warner in 1923. The original logo featured the now classic shield shape, but inside was a picture of the actual studio's Burbank, CA exterior.
Head in the Clouds (1934-1937)
This period marked the introduction of the background most associated with the logo. A more updated version with the blue sky, clouds, and solid gold shield occupied later years(1948-1967).
Shifting Loyalties (1967-1970)(1970-1972)
Jack, the last living brother, sold the company to Seven Arts, Inc. leading to the company taking on a new name (Warner Bros.-Seven Arts) and design that incorporated a 7 into the W. Shortly after the Seven Arts' acquisition, Kinney Services bought the company and changed the name to Warner Communications. Notable flicks are Stanley Kubrick's 'A Clockwork Orange', George Lucas' 'THX 1138'(Pre-Star Wars), and 'Dirty Harry'.
Jazz Solo with Bongos (1972-1984)
The legendary graphic designer, Saul Bass, designed a sleek stylized logo, featuring a red or white W in a black circle. The logo still lives on as the Warner Music Group's header.
HD Facelift (1998-2019)
The 75th anniversary brought with it a digital touch up that incorporated CGI animations.
What's Old is New
The new logo has been simplified by Pentagram Design, the London based firm who have opted for a custom typeface that evokes the Art Deco designs of the '20s, the decade where it all started for Warner Bros.
As trivial as a logo redesign may seem, it is yet another example of an industry preparing for a new frontier down the stream.