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The Many Logos of Warner. Bros.

Updated on November 15, 2019
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The famous Warner Bros. Water Tower located on the studio's lot in Burbank, California.
The famous Warner Bros. Water Tower located on the studio's lot in Burbank, California. | Source

Who let the Animaniacs out?!

We have reached the point where media companies must embrace the "streaming age" and calibrate their looks to work across all platforms. On Nov.13th, WB unveiled a sleek new logo. This marks the studio's 13th(ish) face lift in it's nearly 100 year history. Let's take a gander at some of the lewks the Bros of Warner have been serving us throughout the years.

Coming Out Party (1923-1929)

The logo used in front of 'The Jazz Singer' (1927). Notable for being the first film to use synchronized sound, later referred to as "talkies"
The logo used in front of 'The Jazz Singer' (1927). Notable for being the first film to use synchronized sound, later referred to as "talkies" | Source

Warner Brothers Pictures, Incorporated was founded by Polish immigrant brothers Albert, Harry, Sam, and Jack Warner in 1923. The original logo featured the now classic shield shape, but inside was a picture of the actual studio's Burbank, CA exterior.

Head in the Clouds (1934-1937)

 'Bullets or Ballots' (1936)
'Bullets or Ballots' (1936) | Source
Source

This period marked the introduction of the background most associated with the logo. A more updated version with the blue sky, clouds, and solid gold shield occupied later years(1948-1967).

Shifting Loyalties (1967-1970)(1970-1972)

 'Bullitt' (1968)
'Bullitt' (1968) | Source
 The Kinney Services logo in front of 'THX 1138' (1971)
The Kinney Services logo in front of 'THX 1138' (1971) | Source

Jack, the last living brother, sold the company to Seven Arts, Inc. leading to the company taking on a new name (Warner Bros.-Seven Arts) and design that incorporated a 7 into the W. Shortly after the Seven Arts' acquisition, Kinney Services bought the company and changed the name to Warner Communications. Notable flicks are Stanley Kubrick's 'A Clockwork Orange', George Lucas' 'THX 1138'(Pre-Star Wars), and 'Dirty Harry'.

Jazz Solo with Bongos (1972-1984)

'Enter the Dragon' (1973)
'Enter the Dragon' (1973) | Source

The legendary graphic designer, Saul Bass, designed a sleek stylized logo, featuring a red or white W in a black circle. The logo still lives on as the Warner Music Group's header.

HD Facelift (1998-2019)

Source

The 75th anniversary brought with it a digital touch up that incorporated CGI animations.

'Lethal Weapon 4' (1998)
'Lethal Weapon 4' (1998)
'Deep Blue Sea' (1999)
'Deep Blue Sea' (1999)
'Batman Begins' (2005)
'Batman Begins' (2005)
'Where the Wild Things Are' (2009)
'Where the Wild Things Are' (2009)

What's Old is New

Source

The new logo has been simplified by Pentagram Design, the London based firm who have opted for a custom typeface that evokes the Art Deco designs of the '20s, the decade where it all started for Warner Bros.

As trivial as a logo redesign may seem, it is yet another example of an industry preparing for a new frontier down the stream.

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