- Entertainment and Media
What Is The Job Of An Artist Manager
Personal Manager, Artist Manager, Music Manager, Business Manager, Talent Manager. Whatever you call it, its the same thing: A person whose sole job is to guide the career (and life) of an artist. Your job is to be the day-to-day "babysitter" of an artist. Whether it be a singer-songwriter, solo artist, classical pianist, rock band, Dj Trio, all of professional artists need a manager. It is just too big of a task for someone out of the group to handle after a certain point. Maybe you are saying to yourself, 'Why would I pay someone to do something I already do?'. Well, it's simple really, as your career progresses the commitments on your time will as well. Even DYI artists trust a professional personal manager to guide their career.
The role of a personal manager is as follows:
Build the Artist's Team:
By team I mean, a group of highly qualified, highly job specific people who's main focus is to facilitate the function of the artist's brand. These positions include: Personal Manager, Publicist, Attorney, Tour Manager, Booking Agent etc.. All of these positions are vital to the healthy and successful career of any aspiring artist, or at least those artists who want to build a long-term following and no just be a flash in the pan.
Building the artist's team may not seem like job you want to an employee of the artist to handle, but it will be the personal manager who co-ordinates all of the pieces and should have the first say in choosing the team members.
Be the Coach and the Quarterback
At times in the artist's career, you will be in charge of coaching the musician through daily tasks as well as keeping their vision in mind at all time. There will be time in the artist's career where they will be tempted by money, but as the personal manager you need to make sure that the opportunity is smart for the career, even when the artist thinks otherwise (this is the part about being the quarterback).
For more details on this topic:
Pitching Music To Gatekeeper
As the artist manager, you need to be the number one fan of the artist, because when it comes down to it you will need to be constantly pitching your artist. Whether you are networking at industry events, watching other artist or meeting with A&R or other gate keepers, the personal manager needs to be prepared with a pitch.
Start by developing 30 second and 2 minute pitches, both of which you should always be prepared to give at any moment. Because that moment when you are asked what you are working on, you need to be ready to pitch.
There are many other aspects that go into being a personal manager, but the above overview is a good jumping off point.
A few larger management companies for your reference: