ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

What Women Want, Review

Updated on April 10, 2012

WWW Poster

A Movie I Cannot Forget


Helen Hunt plays Darcy Maguire, an advertising executive with an unwholesome reputation, who gets hired as the new Creative Director, a position that Nicholas Marshall (Mel Gibson) was eyeing landing at. She viewed women as influential beings with their beauty and charm as the weapons. Although she has the competency, she used her femininity to land at coveted positions. This was shown in the movie when she, unexpectedly, was hired as Creative Director in an office where she was totally alien. On the beginning of the movie, she viewed men as objects of her influence. She demonstrates dominance over her staff, a classical behavioral example of a boss, when she immediately set her staff to come up with new ad ideas for women products. She insisted to do things her way and thought that she was the best person in her field.

Towards the end of the movie, when Marshall has been stealing her ideas through his mind-reading ability, Darcy was forced to admit that Marshall was “better” than her when it comes to the advertising world. Her of men changed from that of mere objects to that of esteemed competitors. This was dramatically shown when she relinquished her position to Marshall at the end of the movie. On this score, her view of women also changed from that of influential beings to that of co-equals of men.

The specific behaviors of Darcy Maguire shown in the movie were not so numerous because the movie mainly centered on Nicholas Marshall. However, Maguire’s quitting the job because of depression and self-pity that her staff has done better than her, is a classical example of a behavioral pattern which certainly exists nowadays. This behavior is described as rationalization, a defense mechanism that involves explaining an unacceptable response or action in a rational or logical manner, avoiding the true explanation for the behavior. She justifies her resignation as a logical course of action as a result of her failure to meet the expectations of her as a Creative Director, and not because she finds it difficult to work with Marshall.

Mel Gibson plays Nick Marshall, a Chicago ad man brimming in the stereotypical world of a man’s man. Used to ogling at women, living luxuriously, and being a major player is his life, he has unending self-confidence, thinks on his feet and moves like a movie star.

At the beginning of the movie, Nick Marshall was not just a sexist, but a perfect male chauvinist pig calling women “babe” and treating them idiotically. His treatment of women is caused by his unconscious gender-stereotyping. He viewed women as unequal to him, him always the superior creation. Although he did not order women around, he was not receptive and open to their ideas and opinions. He insulted women, told shocking chauvinistic jokes and deliberately offended the opposite sex. He was completely insensitive and ignorant to the issues of women not just in his work place, but everywhere. This behavior of Marshall toward women was revealed in the movie in his efforts to thwart and outwit his female boss, Darcy Maguire (Helen Hunt). It is a classical illustration of a psychological behavior involving gender issue where a male employee refuses to submit to a female superior.

On the onset of the film, Marshall (Gibson) naturally viewed men as gifts sent by heaven to women. This was shown several times in the movie through the goofy treatment he bestowed on women characters. But this view dramatically changed as the movie nears the end. Marshall experienced an electrocution which did not kill him but eventually killed the male chauvinist pig in him. It caused him to hear exactly what women were thinking and made him realize that what women mostly say are the opposite of what they think. As a result, his perspective of women became favorable and his treatment of them became humane. This was shown in the movie by him reaching out to his daughter and making a personal connection. He also ceased taking his women officemates for granted. He discovered that love and monogamy are for real. He became conscious of women’s feelings, opinions and skills. This transformation in the character of Marshall is a cognitive acceptance to conditions that are formerly unacceptable to him.

The following are social psychology concepts illustrated in the movie:

Gender stereotyping refers to methodized images of males and females exemplified in the movie by the initial views of Marshall and Maguire towards the opposite sex. Viewing the opposite sex as lesser mortals is gender stereotyping. Their warped view of the opposite sex is a stereotype they create to protect their egos.

Conformity is the process by which an individual's attitudes, beliefs, and behaviors are influenced by other people. This influence occurs in both small groups and society as a whole, and it may be the result of subtle unconscious influences, or direct and overtsocial pressure. People often conform from a desire to achieve a sense of security within a group—typically a group that is of a similar age, culture, religion, or educational status. This was shown in the movie in the character of Marshall: acting like a movie star, chasing girls and living luxuriously. It was also touched in the movie in Marshall’s daughter trying her best to look good in her prom and desiring her first sex experience in order to be “in”.

Informational social influence occurs when one turns to the members of one's group to obtain accurate information. A person is most likely to use informational social influence in three situations: When a situation is ambiguous, people become uncertain about what to do. They are more likely to depend on others for the answer. During a crisis when immediate action is necessary, in spite of panic. Looking to other people can help ease fears, but unfortunately they are not always right. The more knowledgeable a person is, the more valuable they are as a resource. This psychological concept was touched in the movie when Maguire tasked her staff to discover every possible idea about women’s beauty products.

Normative social influence is one form of conformity. It is "the influence of other people that leads us to conform in order to be liked and accepted by them." This often leads to public compliance - but not necessarily private acceptance - of the group's socialnorms. Marshall’s character is a classic example of this concept. He was socially accepted, in fact looked up to, by his male colleagues, but not by women in general.

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)