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Alice in Cheongdam-dong - Korean Drama 2012

Updated on October 12, 2014

Park Shi Hoo and Moon Geun Young, two gorgeous talented actor & actress are back to the small screen through a weekend romantic comedy drama Alice in Cheongdam-dong.

Many reported that this drama is the adaptation of "'Cheongdam-dong Oduri" novel. Because the title of this drama is similar with this novel and the main male character's profession is also the same (CEO of a luxurious fashion company), the author of this novel (Lee Hye Kyung) filed for plagiarism. But both SBS and the scriptwriters (Kim Ji Woon and Kim Jin Hee) denied this allegation and the only similarity between this drama & the novel is the title. (cr: Soompi Moons)

So, for sure, this drama won't be based on this novel; but it is unique and fresh. The writers have worked on this drama's script for 2 years and despite their 9 years difference, Park Shi Hoo & Moon Geun Young are stunning, sizzling OTP.

Alice in Cheongdam-dong premieres on 1 December 2012 (it follows makjang Five Fingers)

Details, Synopsis & Cast Members

Alice in Cheongdamdong
Alice in Cheongdamdong


Number of Episodes: 16

Original run: December 1, 2012 - January 27, 2012 on SBS every Saturday & Sunday 21.50KST

Also Known As: Cheongdam-dong Alice

Genre: Romantic Comedy


- Moon Geun Young as Han Se Kyung

- Park Shi Hoo as Jean Thierry Sscha / Cha Seung Jo

- So Yi Hyun as Seo Yoon Joo

- Kim Ji Suk as Tommy Hong

- Kim Yoo Ri as Shin In Hwa

- Shin So Yool as Choi Ah Jung

- Park Kwang Hyun as Heo Dong Wook (Cha Seung Jo's best friend)

- Hye Jung as Han Se Jin (Han Se Kyung's younger sister)


- Nam Goong Min as In Chan (Se Kyung's boyfriend) [Ep 1 - 3]

Production Director: Jo Soo Won (Hyena)

Scriptwriters: Kim Young Hyun (Tree with Deep Roots, Queen Seon Duk, Dae Jang Geum), Kim Ji Woon, Kim Jin Hee

Official Website: Alice

Alice in Cheongdamdong 20 Minutes Highlight

Very Brief Sypnosis

Alice in Cheongdam-dong will be like a Cinderella love story; Han Se Kyung (Moon Geun Young) is our heroine. A talented young fashion designer who strives to achieve her dream job and works her hardest in her daily life with positive attitude; and has a dream to become a daughter-in-law of a Cheongdam-dong family. Cheongdam-dong is a street in Seoul which is lined with luxury good stores & is a perfect street for fashionista, so if she can land her dream job as a fashion designer and marry a rich man who owns a luxury store in Cheongdam-dong. Unfortunately, as she finally lands her dream job, she does nothing except doing all the tasks & errands asked by the president's wife (who's her ex-classmate & her rival).

Our hero is Cha Seung Jo (Park Shi Hoo). The youngest CEO of a luxurious store "Artemis" in Cheongdam-dong who still believes in love after a very hurtful break-up. A fateful moment will bring our hero & heroine together, but will Han Se Kyung be able to achieve her dream of becoming Cheongdamdong's daughter-in-law? And will Seung Jo be able to forget about his love relationship pain & start a fresh new love relationship with Se Kyung who has a hidden agenda? Their lives will be rocky as Tommy Hong (Kim Ji Suk) will test their path as someone who loves Se Kyung and as an advertising executive, he'll become Seung Jo's work rival.

OST List

OST List

Alice in Cheongdamdong OST Part 1 - Released December 1, 2012

1. Every Single Day by Rain Shower | English Lyric Translation

Alice in Cheongdamdong OST Part 2 - Released December 8, 2012

1. It's Okay by Luna (f(x)) | English Lyric Translation

Alice in Cheongdamdong OST Part 3 - Released December 15, 2012

1. Daddy Long Legs by Baek Ah Yeon

Alice in Cheongdamdong OST Part 4 - Released December 22, 2012

1. Love like this by K Will | English Lyric Translation

Alice in Cheongdamdong OST Part 5 - Released January 4, 2012

1. Stop Hurting by Melody Day | English Lyric Translation

2. Daddy Long Legs (Acoustic Ver.) by Baek Ah Yeon

Alice in Cheongdamdong OST Part 6 - Released January 11, 2012

1. Sorry by Lee Seung Hwan (Feat. Yozoh) | English Lyric Translation

2. Alice by Every Single Day

Alice in Cheongdamdong Emotions Rabbit Plush Toys

These cute emotions rabbit plush toys were Se Kyung's handmade gifts to Secretary Kim (who's in fact Cha Seung Jo). She asked him to let her know his current mood through these adorable rabbit plush toys. Good news for Alice in Cheongdamdong fans, now we can also own these cuties! Yes Asia is currently selling four out of 8 of them (charisma, happiness, sadness and tension):

Emotion Rabbit Doll - CharismaCheck Price

Emotion Rabbit Doll - HappinessCheck Price

Emotion Rabbit Doll - SadnessCheck Price

Emotion Rabbit Doll - TensionCheck Price


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