I don't think so. It's a little to little and late at this point. Branding to Quixster for their DVD rental seems like a knee jerk reaction to the backlash. I figure that most people will ditch the DVDs, go with streaming, which is much more convenient, and force Quixster to jump ship in the DVD rental biz. I'm guessing that Netflix will then need to up their $$/month in order to justify making the latest movies (or more titles) available. I'm just surprised Blockbuster didn't make some strategic move to capture the Netflix audience that bailed after the news broke.