OK...I would never accept any kind of challenge without understanding what it is. I read up on the cinnamon challenge.......and you can forget it. I love cinnamon, but not a tablespoon full of DRY pure cinnamon.....Who thought this CRAZY thing up? Seems to me, it might even be dangerous....as in a choking hazard or worse, inhaling enough into your lungs to cause trouble breathing......I'm a kill-joy....not up to stuff like this. Maybe the young and daring like this stuff....but I'll stick with telling jokes for my laughs...thanks but not for me!!