I agree with Luna B. The message is hardly subliminal. It permeates the entire series and, by the way, I read and loved all 3 books in the series. I think they were well-written, ingeniously plotted, and the characterization masterfully handled. Suzanne Collins did a great job taking our present-day society a step or two further into the future. I'm glad to see that the trilogy has become required reading for teens in some schools, as its universal themes of fame and materialism, altruism, honour, strength of character, and being true to yourself, are topics that should be open for discussion among youngsters struggling to know who they are in a media-dominated world that vaunts fame and fortune above everything else.