There is always some sort of scripted rivalry going on between members of the WWE staff. Jerry Lawler and Michael Cole have had a rivalry for years, they are always at each others throats. The newest rivalry is between C.M. Punk and Jerry Lawler over "respect" for the WWE champion. We all now that WWE is scripted, but they did an impressive job informing viewers that the collapse of Jerry Lawler was not part of the show and that he was indeed in serious condition. Michael Cole's solemn behavior around the incident was real. I wonder how C.M. Punk feels about his new scripted role now.