This challenge has gone viral and donations of more than $88 million has flowed into ALS org. What are your thoughts on that?
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1) Ya, you are right, the best viral marketing campaign ever!!
2) Hopefully they would seek alternative testing with the huge fund received.
I couldn't agree more!!!!!
Yes, charity and kind works must be from the heart.
But, I must say it is indeed an innovative way to create awareness and collect donation for a cause.
People seem to have fun while creating the awareness, donate and pray for the people involved.
definitely secret, very clever way to draw attention. I just wish it didn't take stuff like this to make people pay attention. So many worthy causes in the world. If everyone did something small each day - imagine what we'd accomplish.
Ha ha! But, it is really innovative and creative and I think those who participated enjoyed themselves while doing good:)
Ha ha! Ya! Cool marketing act indeed:)