I can't really complain. At least they have what seems like 100 different commercials. Most companies run the same one commercial into the ground. With the cavemen, gekko, the talking pothole, the ones with the slick hair guy, and whatever i missed they spread out the hurt over the year. I noticed in my area we actually have a plane with a Geico banner on it flying along Lake Michigan. I'm not sure how far it goes but from timing it I would say it hits from Chicago to Michigan City, Indiana.