ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Ernie Ball Guitar Strings & Musical instruments

Updated on February 17, 2013

About ERNIE BALL the man behind the guitar strings

Ernie Ball (c.1930 - September 9, 2004) was an American entrepreneur, musician, and innovator, widely acclaimed as a revolutionary in the development of guitar-related products. He began as a club and local television musician and small business entrepreneur, building an international business in guitars and accessories that would eventually gross US$40 million a year.

Ball had diverse interests including collecting cars, surfing and flying airplanes. He also authored a series of books and manuals on guitar playing.

He was married and had three sons, Sherwood, David, and Sterling Ball, and a daughter, Nova.

Ball remained active in his company until his death forty-two years after its founding. He died from an ongoing, undisclosed illness on September 9, 2004, leaving the business to his sons and other family members. He was buried near his home in San Luis Obispo, California.

Ernie Ball playing his steel guitar
Ernie Ball playing his steel guitar

The Story of Ernie Ball

Born Sherwood Roland Ball in Santa Monica, California, USA, “Ernie” Ball grew up in a musical family. His grandfather wrote the standard, When Irish Eyes Are Smiling and his father was a car salesman who taught Hawaiian steel guitar on the side. Although Ball initially picked up the steel at age nine to please his father, he became bored and gave it up. In his early teens he began to take a renewed interest in the instrument, practicing as many as three hours a day. Within a year he was a member of the Musicians Union.

While still in his early teens, Ball began playing professionally in South Central Los Angeles beer bars. By age 19 he joined the Tommy Duncan Band playing pedal steel guitar. Duncan, the former lead singer with Bob Wills and His Texas Playboys, took the band on tour through the Southwestern United States. During the Korean War, he did a tour of duty in the United States Air Force Band, playing guitar and bass drum. After the military he returned to Los Angeles and continued playing in barrooms and lounges, until landing a job on the 1950s “Western Varieties” program at KTLA television. The position soon gained him wider recognition in the Los Angeles music scene and led to studio work and teaching jobs.

Sometime in 1957 or 1958, Ball opened what was arguably the first music store in the United States to sell guitars exclusively, in Tarzana, California. When music sales reps criticized him for refusing to sell drumsticks and other instruments equipment, Ball replied, “I just want to sell guitars.” He was repeatedly told that a guitar store would never be a success, but the words rang hollow as people began to come from miles around to visit the shop. Eventually, the products spawned from his company would sell in more than 5,500 stores and be exported to more than 70 countries of the world.

Birth of the SLINKY guitar strings

Ernie Ball guitar strings
Ernie Ball guitar strings

With the guitar-based rock revival of the 1960s, Ball noticed that beginning students were having difficulty playing the bestselling Fender #100 medium gauge strings, particularly in holding down or bending the stiff 29-gauge third ("G") string. At the time, it was common for a set of strings to have a "wound" third string. He approached the Fender company with the problem, suggesting a lighter gauge but was rebuffed. Ball convinced a string manufacturer to make him custom sets with a 24-gauge third string which he sold in his store. It was the beginning of the Ernie Ball brand. Located not far from Hollywood, the store began to attract a large patronage of professional musicians, including The Beach Boys, Merle Travis, and The Ventures. Ball also began to notice the practice of "slack stringing" among players who discarded the bottom sixth string and added a banjo first string on top. This resulted in an overall lighter gauge set with a plain third string. Again, he contacted Fender with a suggestion for a lighter set and was turned down. This time he continued the quest with Gibson who scoffed at the idea. So, once again he ordered from the manufacturer naming the product the Ernie Ball Slinky. "Slinky" strings traveled the country with the pro musicians who used them and before long, Ball was receiving mail orders from individuals and stores. Still not a string company, he ordered separate strings in various sizes and displayed them in a makeshift case allowing musicians to experiment in creating their own sets. It took off, and in 1967 he sold the store and moved his string business to Newport Beach, California.

Today Ernie Ball Slinkys are used by many world famous guitar players. A very small sampling of these guitarists includes: Buckethead, Juan Alderete, DJ Ashba, Jeff Beck, Eric Clapton, Dave Coletta, The Edge, Daniel Wadley, John Fogerty, Charles Gallant, Synyster Gates, Janick Gers, Billy Googs, Buddy Guy, Kirk Hammett, James Hetfield, Albert Lee, John Mayer, Dave Navarro, Jimmy Page, Brad Paisley, John Petrucci, Omar Rodríguez-López, Slash, Mick Thomson, Steve Vai, Chris Broderick, Daron Malakian, Angus Young and Christian Chestnut.

Order your favorite gauge of Ernie Ball Slinky's on Amazon

Ernie Ball Music Man Logo
Ernie Ball Music Man Logo

Ernie Ball buys Music Man Company

Ernie Ball did not create anything new-he simply saw a demand and improved upon existing products and found ways to better fulfill market demands. By the early 1970s he took the company global by establishing distributors in Europe and Asia. Jimi Hendrix, Eric Clapton, Pete Townshend and other rock icons were stringing up Slinkys, a trend that continues into the present, making Ernie Ball the second biggest string manufacturer in the country. He was unorthodox in his management methods, disregarding market surveys, preferring instead to test products in the marketplace to see if they would succeed. He regarded profit-and-loss as necessary evils and trusted his instincts. In the early eighties the company bought the Music Man Company, expanding into the production of high quality guitars, basses and amplifiers with Leo Fender making the instruments and Tom Walker building amps. Ball, along with former Fender employee, George Fullerton, was instrumental in the development of the first modern acoustic bass guitar, introduced under the Earthwood brand in 1972. Although unsuccessful, surviving models are highly collectible. In 1985, the company was moved to a new facility in San Luis Obispo and remained there with all of it operations until early 2003, when the company relocated its string manufacturing to Southern California's Riverside County. Under his leadership it grossed more than $40 million per annum. The company established an annual Battle of the Bands contest and participated in other trade events nationwide.

Ernie Ball Wah and Volume Pedals on Amazon

Tell us why you like Ernie Ball SLINKY guitar and bass strings

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)