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Hire a Band and Keep your Pub Alive
Help your venue survive with the help of live bands
The key to having a public venue that thrives in these hard times comes down to two things; the music showcasing and the atmosphere created in the venue itself. While you may think it suitable to have standard chart tracks piped through a basic speaker system; nothing quite beats the energy and interaction of having live bands performing at your pub or venue.
Live music means more drinking...
Everybody has heard the tried and tested classics tirelessly piped out over the last gawd know how many years, while sitting around at our favourite restaurants and slugging back drinks. This gets boring really quickly and certainly won't keep people coming back for more. Creating a hot spot of live music is a great way to gain a distinct advantage over your competitors in the bar-scene, and, also maybe help you thrive in these hard days of the publican. It will also make your own business a lot more fun and definitely more prosperous! Watching live music often outs people in a different mindset and they tend to get so wrapped up in the show that they tend to drink more than usual.
Picking a band...
Finding a band for hire is the first step towards becoming a legendary venue or pub that will have customers scrambling to get in and also make other bands offer their own services (often at cut rate prices just because they want the kudos of performing at your place!). The most difficult part is finding the right band that suits the atmosphere your pub or venue exudes. A good tip here is to look at the clients you normally have in. For example, if your pub is often frequented by people that fall under the older adult age group, find a classic rock cover bands that throws in their own original songs. They'll feel like revitalized teens again and relive the days of their youth. This will definitely entice them back for more drinks the next night.
Modern or Older bands?
If your audience is primarily of a younger age group, always go for whatever seems to be popular around you. A massively popular style is Indie rock. With live bands performing current guitar classics by Oasis, Kings of Leon and more you can pretty much guarantee a raucous, hard drinking crowd. In addition, having an open mic night regularly will also attract this kind of audience. Many of the indie bands start out on the pub and club circuit and so finding a band to hire should be much easier than you’d think. Initially, expect the take up to be quite slow, but as word of mouth increases and the jungle drums beat, you'll attract more and more of the crowd.
Once you've found your audience and satisfied the age group with the right style of cover bands or tribute bands, it's all about making them regulars and keeping them coming back more and more. Try not to have the same band playing too often in quick succession because people quickly grow tired and will want to spread their wings a little further afield than your pub. The key is having the popular bands perform in gaps that will keep everyone eager to come back. It would also be worth having a new bands night for punters who like to check out new or original artists. Balance this with bringing in the tried and tested favourites as you feel and you should have some pretty packed nights. The bands your audience particularly take a shine to will be obvious as they will push closer to the performance area... and your takings will be up!
The key to making this work to it's maximum is decent advertising and genuine customer satisfaction. Before you start having live bands, speak to the regulars and learn their tastes. Then, hire it! Becoming a great live music pub, club or bar isn't easy but the rewards are sure to outweigh the time and effort put in.
Written by Warble Entertainment