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“Bâton d’or” is Special Pocky in Japan

Updated on March 23, 2016

Bâton d’or


A 40 Minute Queueing to Buy “Bâton d’or”

I visited the “Bâton d’or” shop in Hankyu Umeda Central Branch in Japan. There were 10 people ahead of me waiting in line already, and when I tried to join the queue, a staff told me that the end of the line was at the way-stop in front of the elevator.

When I got to the point, there was a sign showing “Queue way-stop for Bâton d’or,” and there were 20 other people waiting in line. I waited in line for around 40 minutes to get the premium Pocky, saying to myself, “Wow, look how popular this place is… I can’t believe I have to wait this long to buy a Pocky…” If the taste isn’t what I’m expecting, I won’t be happy!

Buy “Bâton d’or

Even the Package has a Premium Look

The flavors that were there when I visited the shop were milk, white chocolate, Uji green tea, strawberry, and coffee. The price is 481 Japanese yen (4 US dollars) per box. Even the package has a premium look. When I opened the package, an elegant aroma of butter rushed out… I already feel that this is not just some usual snack!

The Mellow and Sweet Aroma of Butter will Charm You

The “Bâton d’or” pretzel is much thicker than a normal Pocky. Butter is kneaded into the dough, and whatmore, it has been sprinkled with loads of “pure butter shower” – butter with all water and solid material removed. I can really taste the butter!!!!! So good!!!!!
It is only Pocky, but it’s really the best. Sweets bring me such profound joy… From June 12th, they have changed the lineup, and a new type that doesn’t use chocolate is sold. They say that these Pockys sometimes gets sold out, so if you really want to get it, maybe you should make a visit in the morning.

They don’t sell online, so this is definitely a must visit when you come to Japan.

Main Shop

Bâton d’or Main Shops

542-8510 B1F, Takashimaya Osaka Branch, 5-1-5, Namba, Chuo-ku, Osaka

530-8350 B1F, Hankyu Umeda Central Branch, 8-7, Kakuda-cho, Kita-ku, Osaka

600-8520 B1F, Takashimaya Kyoto Branch, 52, Nishiiruma-cho, Kawaramachi, Shijo-dori, Shimogyo-ku, Kyoto

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