That's Me....The Sun-Maid Raisin Girl
The Story and Events
The TRUE short story of how this all came about...that I posed for the 1960 - 61 portrait featured on the Sun-Maid Raisin Box. At that time I was working for Fiberboard Paper Prod. In San Francisco. They produced the Sun-Maid boxes and artwork and where revamping the image to be more modern and updated with specific items. It took several years to use it on the box, for whatever reason.
I saw on the internet about another artist enhancing the image for the 1970 release. This version by a freelance commercial artist named John Lichtenwalner also in San Francisco. I don’t know the artist, I don’t think he worked at Fiberboard Paper Prod. in San Francisco when I did. However the image is just like the original version of me....he added a geometric design on the sun to be more modern. The Sun-Maid was centered over a figurative sunburst, using the model Liz Weide.
When people learn about me and this image...they say, "Wow you are famous!" and I reply, no I'm not famous but the image is world renowned. I'm not known as the first Sun-Maid raisin girl from 1915...however, I am the version 1960- 61 published in 1970. This is just something that came into my path many years ago, and no matter what, I can proudly say, "Yes, that Is Me" on the box.
I like buying this size
Being featured on the Sun-Maid Raisin Box
a look into the past...
Around 1960-61 I was called to the art department, and because I had an interest in getting into the art department, I thought they wanted to find out about my art interests...so I went.
The artist asked me for a favor, and that was to hold a tray so he could draw my hands...thinking nothing of this since I was a freelance model at that time. I volunteered and held the tray...the artist sketched the image and was telling me about the changes being made to the Sun-Maid image and the package. They were modernizing it, more importantly, it was to be kept with the “same recognizable pose."
Some of my co-workers started calling me the raisin-gal...I thought it was funny. So when I went back to the art department I saw the painting, and to my surprise it looked just like me!
After leaving Fiberboard to pursue my Modeling, I never saw the image for some years. One day in 1970 my mother called and said, I was at the store and saw the Sun-Maid package and your picture was on it! Well of course I had to go buy a box.
My husband Al, Gary Marshburn, Myself and Company President Barry Kriebel...
For years I had talked about it, wondering if the Sun-Maid company knew about me. Then I got a computer and emailed them, asking if they knew about me. All I got back was a reply saying, "thank you for offering to pose for the box, we have an image that will be there for a while!" I actually had to laugh!
In 1999 I had requested from a Chicago column writer about old Sun-Maid collectibles items...I also asked not to publish my request and answer. However, the question and answer were published. Then our local newspaper saw this, and a reporter contacted me in regards of doing a story. I said no, but she responded it would be a short article and interesting....so I agreed.
When the reporter called the SM Company, they replied that no one there ever heard of me. Now that made me feel foolish....why on earth would I claim such a thing? I felt very unsettled. Determined to get things straightened out, I contacted Sun-Maid Growers of California and told them my story, they replied with a call and some mail information for my curiosity.
As time went by we did phone tags and emails. Then one day I was invited to Kingsburg (near Fresno) to meet with the President of the company. My husband and I made the journey February 2006, we had a wonderful meeting, and after much research they welcomed me as the image on the box.
It's a good feeling to know I have resolved something that I thought and talked about for many years...it's a good thing to have closure.
Although the image has changed with the times, the Sun-Maid trademark design has always been based on and always will be the original pose by Lorraine Collett Petersen 1915.
This Painting is of me 1960 - 1961
Sharing an experience about a nice person and an old box...
What a nice thing to do...
Several years ago we drove back to California for a vacation. Then on our way back we stopped in a small mining town in Colorado, visiting an Antique shop...there I found an old Sun-Maid raisin box that for many years I have been looking for. This box had the image of Ms.Peterson from a long time ago... asking how much the small box was, I was informed it was Not For Sale, just on display...I told him the story of how I looked for this image before mine was on the box. I requested, if he ever finds another one to let me know.
About a year later I received a small package, in it was the box I had looked at in the Colorado Antique Store, with a note inside explaining, "this really belongs to you." I was so thrilled with this kind gesture, not even knowing this man...so indeed I am very grateful to him for this gift.
What a nice thing to do!
The old box
Ads and Posters of the Past - Featuring Sun-Maid maidensClick thumbnail to view full-size
Personal CollectionClick thumbnail to view full-size
My Sun-Maid finds - Vehicle BanksClick thumbnail to view full-size
The Original Sun-Maid Girl 1915
History of the Sun-Maid
- Sun-Maid - Wikipedia
Although the final version of the image was cleaned up with another person posing, it still is me! Look at my photograph of me beside the Logo.
Violet Oliver (Geissinger)
Girl on a Calendar
Violet Oliver (Geissinger) story, incuding her baseball star husband Earl Whitehill
A nice gentleman named Gary Neveln contacted me on Facebook, he is related as a distant cousin to the baseball player Earl Whitehill who married the Sunmaid Girl on the calendar, Violet Oliver (Geissinger)
He sent me the following link to the story of Earl and Violet.
100th Anniversary Recipe Book
Download a FREE E-reader or a PDF book Sun-Maid Anniversary eBook download
The 100th Anniversary Book pertains to history of the Sun-Maid, also answers to all your questions about the growing, producing and the marketing of raisins and dried fruits.
The commercial version
Sunmaiden Commercial Controversy?
Because of the re-energized controversy about the Sun-Maid Raisin girl in the commercials, I have had inquiries about the image change...quite frankly I would not know of a change, the only change I'm aware of is the Hollywood-tized maiden selling grapes in a commercial. Unfortunately there are some people out there that don't like the change...I find it interesting since the commercials have been out for a couple of years (see below April 23, 2006).
When a new commercial was released this controversy started again. Personally I think it's just a meaningless argument and more about opinions. There are those that have a problem with an identifiable product image and change, be it Coca-Cola or any other identifiable product.
I think the girl in the commercial is cute although a bit Julia Roberts, but hey, it's a new image of an old gal (oops that would be me!)
What bothers me more then anything else, is when someone makes a comment that is downright rude, crude and vulgar...really, there's no need for that, after all it's an animated image! There are way too many problems in the world that need to be taken care of and worried about then have a controversy about the Sun-Maid image. The good thing that will come out of this controversy, is that Sun-Maid will be selling a lot more products.
OK, I'll stop with the sermon...all this is just my opinion.
Timeless...1915 - 1970
Was this lens on Sun-Maid helpful to you?
Older Ad - Libby's Fruit Cocktail and My Hand
Libby’s ad...was one of my first commercial modeling jobs
For many, many years I looked for this Libby's Fruit Cocktail ad. When I posed for this ad my age was around 13 and living in San Francisco. This memory will always stay with me, because coming home on a streetcar I started to feel faint and almost passed out, when a woman saw me and asked if I needed help. She actually got off with me, which was my regular stop in front of our apartment...she helped me to the door and then got back on, all the while the streetcar driver waited...I'll never forget that!
I actually found this ad in a Wisconsin Antique Store...does that mean I'm an antique?
Blast from the Past ~ Fun or Funny to look at!Click thumbnail to view full-size
My earlier modeling years
some good ~ some bad
I modeled off and on since childhood and some of these photos now seem a bit weird to look at, the hair and the cloths...interestingly enough it's all coming back, but not for me! Been there done that!
I wish I had all my modeling photo composites, but I lost them over the years from moving so many times.
Some of the photos bring back good memories of modeling years ago.
A Blast from the Past are the funny ones...
Northern California New Homes Magazine - on the cover
My first child was just born when I modeled for this...Northern California New Homes assignments were one of my favorite places to model, I had done quite a few for them. I enjoyed working with the photographer DelCarlo from San Jose "DelCarlo Photography"
New Homes - California Magazine
What you are is God's gift to you, what you do with yourself is your gift to God: Danish Proverb
My personal stories and writings, including my images are protected by the Copyrights Law....All Rights Reserved: Delia Pacheco