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How Many Projects Does Jennifer Lopez Have? Why JLo Risks Being Overly Promotional

Updated on July 27, 2012

Jennifer Lopez

JLo. is on American Idol. More promotion.
JLo. is on American Idol. More promotion. | Source

The Projects of Jennifer Lopez

If you feel like you are seeing Jennifer Lopez everywhere, you are not alone. Affectionately called JLo, Jennifer Lopez is a singer, television show judge, actress, and yes she's in commercials now too. She has a lot of promotional items at her side.

Does JLo risk being overly promotional with all of her different media projects?

Depending on the popularity of the items she is endorsing, Jennifer Lopez risks being overly promotional. This label could have negative repercussions on JLo's celebrity career.

JLo and American Idol

Jennifer Lopez is a movie star of the big-screen who is also taking over the small screen of television. She has just wrapped her position as one of the three judges on Season 11 of the TV show American Idol. JLo was a judge alongside music producer Randy Jackson and Steven Tyler of Aerosmith fame. Word is inconclusive whether she will return to the television show project next season.

JLo is receiving huge media attention for her part on American Idol. She receives huge money from the television show as well. Reports indicate that her salary for her one year contract is $20 million, which is a huge jump from the $12 million pay-check for Season 10. Not bad for a one season project. Not bad for promotion.

More Projects for Television

Oh, wait.

Did I mention that Jennifer Lopez has a second television series? The television show Q'Viva! The Chosen premiered in January 2012. Yes, that's the same month that American Idol aired. Coincidence? On Q'Viva! The Chosen, Jennifer Lopez is again one of three celebrity judges looking for talent. The project sounds familiar!

In Q'Viva! The Chosen, Jennifer Lopez teams with her ex-husband Marc Anthony and director-choreographer Jamie King. The Latin television series follows the three celebrities as they travel across 21 countries to find unknown talent. Lopez has the world in her sights and her fame is spreading across the continents!

Her promotion continues on television. Viewers may wonder if JLo is overdoing the marketing strategy. Would one talent-seeking television show have been enough promotion for the celebrity? Will viewers start to get tired of seeing her on the small screen?

The Logo. Promotion.

Jennifer Lopez has her own logo.
Jennifer Lopez has her own logo. | Source

Music Projects

But wait - there's more. JLo has a new music album. The album LOVE? is available through iTunes, through a direct link on her website, and in stores for purchase. She teams with L'il Wayne for the radio hit I'm Into You and the popular dance club song On The Floor with Pitbull.

She has even combined her music with American Idol. JLo performed, more than once, on the season 11 stage of American Idol.

Jennifer Lopez is busy with projects and with promotion.

Commercials: The Projects Continue

Jennifer Lopez is also busy on the commercials circuit. With many celebrities endorsing products on television, the celebrity is not to be left behind.

Her clothing line is appropriately named the Jennifer Lopez collection. Promotion? Yes. Her clothing is found for purchase at Kohl's retail stores. As to be expected, JLo appears in the Kohl's television commercials. Her songs are also featured within the commercials. Her collaboration with the clothing chain means you are will now see her name on labels as you stroll through Kohl's stores. Perhaps her album will also be playing over the store speakers.

Let's move on to another commercial and another promotion for Jennifer Lopez. Aside from Kohl's, the singer/actress/judge also stars in television commercials for Fiat. Yes, as well as wearing her own clothing brand, Lopez also loves the Fiat 500 car. The new sub-compact car acts as the backdrop for Jennifer Lopez in her television commercial scenes.

The current ad is expected to be part of a commercial series for Fiat that airs over 2012. Yes, more promotion of JLo on television is predicted to come soon.

Kohl's Television Commercial With Jennifer Lopez

The Problems with Promotion

The problem with the promotion, spread over multiple projects, is that while the financial revenue from each venture may be large, support for Jennifer Lopez may begin to falter. Perhaps currently adoring fans will grow tired of seeing JLo's face and hearing her voice multiple times over the television and radio. Add in Kohl's stores and they may be taken into "hater" mode. Television viewers may grow tired of her.

As well, people may question whether JLo is simply out for the almighty American dollar. Does JLo really like the Fiat and Kohl's products or is she merely trying to increase her salary and financial worth? With so many projects on the go, people may wonder about her motives.

Jennifer Lopez risks being seen as a sell-out rather than as a celebrity who picks and chooses one or two projects to endorse at a time. She may be accused of trying to take on too big of a promotional chunk at once.

The Risk of Being Overlooked

Despite multiple methods of media exposure, Jennifer Lopez ironically risks becoming overlooked by the general public. When people see her face several times over a variety of projects, they may become desensitized to her presence. They may no longer take notice to new projects of the singer/actress/judge.

In this instance, JLo would no longer stand out as a celebrity of interest. Instead, people may say, "Oh that's just another JLo project" and barely bat an eye. She would no longer be an eye-catching celebrity. Her constant presence would blend into the background of Vanilla Ice's and child stars.

Too Many Projects?

Jennifer Lopez may get overlooked.
Jennifer Lopez may get overlooked. | Source

The Celebrity Hype

Currently, Jennifer Lopez is very popular. Dare I say, "extremely"?

She has over 5,000,000 followers on Twitter alone.

So far, her fans can't seem to get enough of her. Will her promotional projects become too much for her fans and cause her to lose their support? We will see what happens... and what other products she starts to endorse soon!

Do You...

Do You Think That Jennifer Lopez Is Taking On Too Many Promotional Projects?

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    • profile image


      5 years ago

      Jennifer lopez is a good singer.. I like her songs:)

    • ChristyWrites profile imageAUTHOR

      Christy Birmingham 

      5 years ago from British Columbia, Canada

      Hi Jackie, I do think she has such a fashion-savvy appearance! Thanks for the comment my friend.

    • Jackie Lynnley profile image

      Jackie Lynnley 

      5 years ago from The Beautiful South

      I really think she may be the most beautiful woman in the world. I really am not into watching her or following her or what she does, just an observation; but she seems flawless to me in beauty.

    • ChristyWrites profile imageAUTHOR

      Christy Birmingham 

      6 years ago from British Columbia, Canada

      Thanks Kyle for adding your views here. JLo is a big success and now ready for her tour! Glad to hear you support her.

    • profile image


      6 years ago

      maybe she's going to far but i care about so hope she doesn't start making people get tired of her i am not getting tired of her but some people are so i guess i must agree she's talented and things but she's got kids to worry about that's what she needs to focus i mean i know how it is growing up without and dad and a mom not for you when you need them, she's got beautiful kids but she doesn't have to drop everything just slow down i think she's doing to impress men sometimes i just think about it she's smart i think she'll figure it out

    • ChristyWrites profile imageAUTHOR

      Christy Birmingham 

      6 years ago from British Columbia, Canada

      Ed, well there appears to be a lot going on for JLo! We will see what happens with her latest tour. That is quite the shakeup now to the Idol judging panel. I wonder if Randy will return next season? Lots to wait to see... Thanks for offering your views here.

    • profile image


      6 years ago

      This is July 21, 2012, Jlo failing career has arrived again like in 2010, fired from Idol, due to poor TV ratings in season 10, 11, her concert tour is in big trouble, one of the main artist on the tour quit just before the tour started, many fans demanding their money back leaving less selling tickets (income for the concerts), sources also says Jlo & Iglesias are not really getting along (cat fighting) even at the start of the tour, you watch, I can almost guarantee the tour will never finish to the end knowing Jlo past history, she either get sick, or use her children’s as an excuse to stop the tour, are blame her management for the cause of ending the tour, and her new album "greatest hits" will never make it, just like last "Love album, was a flop, believe me this women is evil, just ask the people that have work or had a relations with her, she tear your head off, that’s why before Idol pick her up as a judge her career was completely gone, that’s because of Jlo herself?

    • ChristyWrites profile imageAUTHOR

      Christy Birmingham 

      6 years ago from British Columbia, Canada

      @MelChi, your comment about Paris Hilton has me laughing. I do not want to hurt JLo's reputation but gosh she is everywhere these days! Thanks for stopping by to read Mel :)

    • MelChi profile image

      Melanie Chisnall 

      6 years ago from Cape Town, South Africa

      I am a huge fan of JLo, but I agree with you - I think she's going a little overboard in the the marketing department of herself lately. Perfumes, fashion lines, restaurants, movies, TV shows - it's really enough already. She's starting to remind me of Paris Hilton, and that's a huge pity. Great article!

    • ChristyWrites profile imageAUTHOR

      Christy Birmingham 

      6 years ago from British Columbia, Canada

      @Angela, thanks for the comment. I see her everywhere and now she is even in a movie too for summer! I had to write about it!

    • Angela Brummer profile image

      Angela Brummer 

      6 years ago from Lincoln, Nebraska

      Yes she is divorcing and I really love her I hope that people do not get board with her. Although I was really shocked to see he on so many commercials. But, the commercials that I viewed were during American Idol! Great article. Thank You!

    • ChristyWrites profile imageAUTHOR

      Christy Birmingham 

      6 years ago from British Columbia, Canada

      I believe she is divorcing Marc Anthony but then again he has enough of his own money... we shall see! Thanks Perspycacious for stopping by :)

    • Perspycacious profile image

      Demas W Jasper 

      6 years ago from Today's America and The World Beyond

      Who knows how much of it some suitor will get when she divorces him?

    • ChristyWrites profile imageAUTHOR

      Christy Birmingham 

      6 years ago from British Columbia, Canada

      @lilMissScrittore, haha you are funny! Thanks for stopping by to comment and I'm glad I entertained you :)

      @Sooner28, People do need to re-prioritize where they are spending their money. Point taken.

      @DreamOn, I am glad you are enjoying watching JLo, and yes we will see how long her fame lasts. It really isn't an easy thing to predict. Thanks for the comment! :)

      @MarcBabineau, I also wonder if she is going to be spending a lot of the money right now. Chances are that her mortgage is considerably higher than my own! Thanks for the read and comment buddy.

    • Marc Babineau profile image

      Marc Babineau 

      6 years ago from Cornwall, Ontario, The Seaway City

      I think maybe she is just piling up the cash reserves for a comfortable retirement. Who knows how many millions that will take?

    • DREAM ON profile image

      DREAM ON 

      6 years ago

      I haven't reached too much JLo.I still enjoy her and her style.I will check back in a year.Fame and success comes and goes.I guess you have to make all you can while you are still hot.Maybe in ten years someone will say Jennifer who ?

    • profile image


      6 years ago

      How can anyone possibly defend paying her 20 million dollars just to host American Idol? The world is insane. People are hopeless.

    • profile image


      6 years ago

      Christy,now that you mention it, JLo is everywhere! And now that I think about how many places she's at, I'm sick of her! haha. Thanks for this JLo eye-opener!


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