I never minded giving or getting a very special card. It is kind of expensive and was kind of a tradition with my first three children and friends. It comes from an old game called Monopoly.
The idea is this: You give them a "get out of jail free" card. It is very specific that it means that one or three times they can call you up and that is that --- you have got to get over there and help them out. One time I put 911 on card because that is the point. They just have to call and you have to come a running to bail them out. Once I had to cut a business meeting short just to go have tea!!!
Maybe a 20 year old prima gravada will not get it --- but they need it the most.
Once I had to babysit for four hours because the mommy looked in the mirror and thought she was ugly so my wife took her for a pecicure, manicure and hair style.
Unique yes but new mommies have it tough. And by Golly Jingles we should be there for them.