We are taught how to conform to the wishes of society by our parents, siblings, and others close to us even before our ability distinguish what we would later describe as 'right, or 'wrong' before we even turn seven years of age. What we're taught become our subconscious beliefs. So conforming is quickly discovered by us as the way to stay safe; to be approved of; to be 'one of the tribe.' Something very important and going right back to prehistoric times. To be the 'odd one out,' could mean one is 'cast out' into the wilderness.
Of course, when we start to grow up we have no idea that some 95% of our 'selection of action' is dictated by these deep-down and unconscious beliefs.
But as adults, and with this knowledge in consciousness, we can take steps to be "The Captain of our own ship, the master of our fate." It does, of course, take effort.