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10 Most Popular Breakfast Cereals

Updated on February 6, 2009

The top 10 Cereals.

We will limit the top 10 cereals to the US, as going abroad would be more difficult. In all likliehood I would hazard rice as the top one for the world.

So according A.C. Nielsen Financial Services. The top cereals are:

 

Year

2008

  • 12.6%
  • 5.4%
  • 4.9%
  • 3.8%
  • 3.5%
  • 3.0%
  • 2.6%
  • 2.4%

  • 2.4%
  • 2.4%
  • 2.3%
  • 2.3%
  • 1.9%
  • 50.1%

 

 

Cereal

Name

  1. General Mills Cheerios
  2. Kellogg's Special K
  3. Post Honey Bunches of Oats
  4. Kellogg's Frosted Flakes
  5. Kellogg's Frosted Mini Wheats
  6. Kellogg's Raisin Bran
  7. Kellogg's Froot Loops
  8. General Mills Cinnamon Toast Crunch
  9. General Mills Lucky Charms
  10. Quaker Oats Cap'n Crunch
  11. Quaker Oats Life
  12. Kellogg's Rice Krispies
  13. Kellogg's Corn Flakes
  14. All Others Combined

 

Yes I know this is more than 10, but it is interesting from the reports I have read that Kellogg's takes 5 of the top 10 and in 1995 they had 12 of the top 15.  These stats are based on dollar sales (total units sold times average equivalent unit price).  For the the year 2008 each percentage represents $62 million dollars.  Also each item is total percentage for it's lineup - in other words if there are special flavors or issues put out they are included.  IE All flavors of Honey Bunches of Oats are combined. 

Stats of the top cereals since 1995

The history of the the top Cereals in the U.S.
The history of the the top Cereals in the U.S.

Sources of information for above chart.

  • 1995 Source: Advertising Age (09/30/96, p. S14) from Information Resources as published in Market Share Reporter - 1998.
  • 1998 Source: Advertising Age from Information Resources (supermarkets only) for the 52-weeks ended Dec. 27, 1998, as published on the AdAge website
  • .2005 Source: A.C. Nielsen Financial Services for the 52-weeks ended July 16, 2005.
  • 2008 Source: A.C. Nielsen Financial Services for the 52-weeks ended June 8, 2008.

The top three manufactures of breakfast cereals are in order:

  1. Kellogg's
  2. General Mills
  3. Post

 

How about nutrition?

Of the top cereals how do they rank in terms of nutrition based on " A Calorie Counter" ranking according to ingredients.

Only one of the top 13 was in the good for you nutrition:

  • General Mills Cheerios

How about worse for you:

  • General Mills Lucky Charms
  • Kellogg's Frosted Flakes
  • Kellogg's Fruit Loops

The rest fell in the middle of the pack.

Now if you are concerned about Trans Fat, there is only one of the top listed that has this no no in it:

  • Kellogg's Froot Loops

Note: on the Trans Fat, it may not be listed on the nutrition label but according to the FDA if there is less then .5 grams per serving they don't have to list it.  So pay attention to the ingredients when you see the term "hydrogenated" or "partially hydrogenated," that means there is indeed trans fat present in that food.

 

If you are concerned about nutrition.

Cereals having 100% the needed supplements such as vitamins may sound like a first choice. But for the manufacture it only cost a few cents to add those vitamins, and they charge you a premium ( 40 cents or more than similar brands). If you are around 25%, remember the milk and rest of breakfast could supplement that. Plus no cereal will meet your calcium needs so add milk.

A suggested nutrition guideline in picking cereals based on their ingreadients and nutrition labels:

  • 100-200 calories
  • At least 2 grams (preferably 3 or more) protein
  • At least 3 grams fiber
  • No more than 8 grams sugar
  • No more than 3 grams fat
  • Approximately 25% of the Daily Value for key nutrients (iron, folate, B6 and B12).

Additional thoughts on extra ingredients:

  • Cereals with nuts will have more fat.
  • Cereals with fruit will have more sugar.
  • Nutritious cereals - straight out of the box - make great snacks.
  • Also extras like soy protein, flax, other fruits may be too small to really matter in your overall health.
  • If it has sugar listed as the first ingredient - ditch it now.
  • Whole grains are preferable

Finally remember Breakfast is your most important meal of the day.  Fact is starting off with it as your largest meal, and working down to smaller meals during the course of the day can make a difference in weight loss.  Same calories flipped around, loaded during the early day is better for you. 

 

 

Comments

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    • profile image

      anickh 

      5 years ago

      cherrios taste gross

    • eaglegordon profile imageAUTHOR

      eaglegordon 

      6 years ago

      Well the study wasn't on most healthy but most popular. Meaning what prefer to taste instead of what is good for them.

    • eaglegordon profile imageAUTHOR

      eaglegordon 

      6 years ago

      Personally my taste buds like Cap'n Crunch, but for the most part I go with good old Raisin Bran and Shreddies (only in Canada). Oh and museli

    • profile image

      Cary Jeffery 

      6 years ago

      Really? Corn flakes is not "good" for you in nutrition? This seems like propaganda, especially if "Honey Nut cheerios" is advertizing itself as the most healthiest, and popular breakfast. First of all, which is actually being addressed here? Cheerios, or Honey nut cheerios? If that is the ONE AND ONLY "good" cereal out there, I doubt this study is accurate.

    • profile image

      James 

      6 years ago

      I like Fruity Pebbles, Golden Grahams, Cookie Crisp, Cinnamon Toast Crunch, Cap'n Crunch's Crunch Berries, and Cocoa Puffs.

    • profile image

      mckenzie damon 

      6 years ago

      hello peoples

    • eaglegordon profile imageAUTHOR

      eaglegordon 

      7 years ago

      Thank you Chelsea for your comment. For me it's Chreerios, Corn Flakes or Rasin Bran.

    • profile image

      Chelsea 

      7 years ago

      I love cheerios!!! I'm so hungry now

    • eaglegordon profile imageAUTHOR

      eaglegordon 

      8 years ago

      Well, Bob Brown. It appears the public is dumb, we buy and make those cereals popular. If we vote with our money properly, they would notice.

    • profile image

      BOB BROWN 

      8 years ago

      WHY DON'T SOME OF THESE MANUF. TRY TO PUT OUT A CEREAL THAT WILL GIVE CHERRIOS A RUN FOR THE MONEY? DO THEY THINK WE'RE ALL TOO DUMB TO READ THE NUTRITION FACTS???

    • Obsessedpreserver profile image

      Obsessedpreserver 

      9 years ago from Canada

      wow... i'm alittle more cereal concious now...thanks....and yeah i'm hungry now too..lol

    • eaglegordon profile imageAUTHOR

      eaglegordon 

      9 years ago

      Cheerios if you go - most popular and most healthy of the top ten.

    • Ryan Hupfer profile image

      Ryan Hupfer 

      9 years ago from San Francisco, CA

      Thanks for answering...and for making me hungry!

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